The Marketer's Guide to Sustainability

For many of the brands we work with, our platform provides the long-overdue bridge between sustainability and marketing. The Provenance Framework enables brands to talk about the brilliant work they are doing in a clear, greenwash-proof and shopper-friendly way.

However, many marketers still struggle to understand sustainability. Provenance is addressing the 'sustainability knowledge gap' with The Marketer's Guide to Sustainability; a series of 6 live webinars focusing on different topics to help marketers communicate sustainability with confidence: Greenwashing, Nature, Waste, Climate, Workers and Community.

Join all 6 sessions to earn a Provenance Sustainability Marketing Principles certificate on LinkedIn and prove you’re equipped to communicate across these topics to avoid the risk of greenwash.

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Learn how to share your brand's sustainable waste management practices and waste claims from climate charity, Waste & Resources Action Programme (WRAP).

Communicating your product’s packaging is a tricky task; knowing what can be recycled, how to process refills, and ensuring that shoppers understand what to do with empty products so they don’t end up in landfill.

Hear from Jayne Paramor, Strategic Technical Manager - Plastics at UK-based charity WRAP, on the difference between packaging types and how to effectively communicate the end-life of your products.

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Learn how to talk about natural and organic claims and certifications from leading certifiers, Soil Association.

The demand for organic and natural products is on the rise, but marketers are feeling the pressure to communicate credentials without the risk of greenwashing.

Hear from Paige Tracey (Business Development Manager) and Niamh Noone (Senior Marketing Manager) at leading certifiers Soil Association to learn what shoppers think about organic products and how your business can make trustworthy claims.

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Understand the significance of tackling climate change and how your marketing efforts can drive positive climate action with the Carbon Trust.

'Carbon neutrality’ has become the latest marketing buzzword in recent years — yet many brands struggle to know where to start on their journey to reducing (and communicating) their carbon footprint.

Hear from John Newton (Director, Resourcing & Delivery) and Anna McShane (Partner Marketing Manager) at climate pioneers the Carbon Trust on the difference between the myriad of climate-related buzzwords and how to obtain and communicate your business’ carbon impact.

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Empower your brand to support fair labor practices and create a positive impact on workers' lives.

As worker conditions and fair living wage takes the forefront in recent news, communicating your business’ social impact and responsibility has never been more important.

Hear from Rachelle Arpin (Senior Partnership Development Manager) and Hannah Dunne (Sustainable Sourcing Manager for shea) at the Fairtrade Foundation in the UK on why customers want to hear about workers rights and how to share your company's fair practices.

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Explore ways to engage with and uplift local communities, fostering a sense of purpose and social responsibility.

Social values are shaping purchases more than ever, and customers are looking for brands to share their stories on how they're giving back to social and environmental causes.

Hear from industry leaders on the topics shoppers care about, which areas you should be prioritising and how to communicate your company’s social impact.

Speaker TBC

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