Free your idea in 5 steps

A guide to getting your business idea out of your head and into the world.

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Highlights

Go lean

Don't get a developer to build your website, instead try mocking up the first version with a simple website builder!

Embrace not knowing

The way to overcome the fear of failure is to test the assumptions around your idea quickly and cheaply.

Treat your idea like a date

The other ideas are still out there, ready for us to date next if this one doesn’t work out. It’s not ‘this or nothing’.

Free your idea in 5 steps

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