Communications & Campaigns Manager

ABOUT US

SCOTLAND: The Big Picture (SBP) is a charity that works to drive the recovery of nature across Scotland through rewilding, in response to the growing climate and biodiversity crises. Our vision is of a vast network of rewilded land and water, where wildlife flourishes and people thrive.

We are a small but agile and progressive team that works in a spirit of collaboration with many different interest groups to:

• Drive support for rewilding
• Commit more land and water to rewilding
• Return missing species
• Develop rewilding business.

THE PURPOSE OF THIS ROLE

SBP has an exciting and compelling story to tell about the transformational recovery of Scotland’s nature. We call it rewilding.

As the charity grows and we reach out to an increasingly diverse audience, we need to work strategically to ensure that our messaging achieves maximum impact, reflecting the growing appetite across the UK for a new, more ambitious approach to conservation and land management.

The Communications & Campaigns Manager will be a dynamic, positive communicator both verbally and through the written word, with a keen eye for design. The role will be hugely varied with a primary objective of developing and implementing SBP’s communications and campaigns strategy, leading to a high-performing communications function.

KEY DUTIES/RESPONSIBILITIES

• Develop and manage SBP’s communications and campaigns strategy.
• Amplify SBP’s voice across all media, crafting strong clear messages about what we do and why.
• Work with SBP’s comms team to develop creative and impactful storytelling tools that can be rolled out across a variety of media.
• Identify opportunities for proactive media coverage, including developing and managing relationships with journalists, bloggers and influencers.
• Work with the comms team to optimise SBP’s web site content, social media channels and wider digital presence, and produce regular reports for the team on the impact of our communications outputs.
• Create engaging written content and work with others to design and produce a range of outward-facing communications assets for varied audiences. These could include but are not restricted to: books/booklets, ebooks, reports, media releases, rewilding stories, funding proposals, campaign content and promotional materials.
• Prepare and manage a communications budget.
• Design and deliver regular campaigns and measure their effectiveness.

KNOWLEDGE

• Education to degree level in English language and/or an appropriate qualification in marketing, journalism or media.
• Sound knowledge of rewilding and where it sits in a Scottish social, cultural and political context.

EXPERIENCE

• Experience of devising and managing communications strategies for a charity and/or business.
• Proven experience in running and delivering successful campaigns with measurable outcomes.
• Experience of supporting staff and management of projects, including budget planning and tracking.
• Experience of producing excellent copy for a wide variety of applications and the ability to demonstrate awareness of best practice for each application.

SKILLS

• Exceptionally strong writing, editing and verbal communication skills.
• Ability to communicate confidently with a wide range of people and build positive relationships with partners, stakeholders and colleagues.
• Ability to interpret complex issues and communicate these in a compelling way to a wide range of audiences.
• Excellent organisational, time management and prioritisation skills with the ability to take the initiative.
• Strong understanding of how to shape proactive and reactive content for the media, coupled with an awareness of the political and social climate.
• A strong understanding of trends in contemporary design and how to integrate this into key communications and campaigns.

PERSONAL ATTRIBUTES

• You will have strong self-motivation, the ability to work without close supervision, and be able to work well as an individual and as part of a team.
• You will be a strategic thinker and highly organised.
• You will be flexible and receptive to a dynamic, rapidly changing environment.
• You will have a positive, solutions-focused outlook.
• You will have an enthusiasm for rewilding in Scotland and a passion for storytelling.

TERMS AND CONDITIONS

Salary: £33-35k pa based on skills and experience.

Hours: Working hours are flexible but must equate to a minimum of 37.5 working hours per week. The nature of the post may from time-to-time require evening and weekend work.

Flexibility: Subject to ensuring that the needs of the charity and the role are met, SBP, where possible, endeavours to meet the flexible working needs of its staff.

Holidays: 28 working days per annum including public holidays, plus 5 additional office closure days between Christmas and New Year.

Place of work: This role is home-based and will require a suitable home office working environment and equipment. Meetings will be held in other parts of Scotland, which will require attendance. Travel expenses will be paid.

TO APPLY Please submit your CV, a covering letter detailing why you are suited to telling our story and an example of written content you have created. If applicable, please include any current notice period obligations.

SCOTLAND: The Big Picture is committed to equality of opportunity for all and we make recruitment decisions by matching our business needs with the skills and experience of candidates irrespective of age, disability, gender, gender reassignment, sexual orientation, pregnancy or maternity, race, religion or belief, and marriage or civil partnership