Content Marketing & Campaign Manager (12 Months Parental Cover)

Location: Hybrid working from our office near Old Street, or at home

Role Type: 12 Months Parental Cover, Full Time

Salary Bracket: £35,000 - £45,000

Reporting to: Head of Marketing

Everyone deserves a job they love. At Makers, we retrain people as software developers and kickstart their careers by placing them in tech teams across the UK.

You deserve a job you love, and we’ve got one for you.

Makers’ purpose is to transform lives and organisations by bridging tech industry needs and under-discovered talent. We do this through training software engineers and placing them in organisations. For individuals looking to change their career, we offer private bootcamps, funded bootcamps or apprenticeships. For organisations looking to build diverse tech teams, we offer permanent hires, contractors or apprentices. We’ve already trained over 3,000 talented individuals who are now working at over 300 leading brands, but we want to do more.

As the Content and Campaigns Manager you’ll be the voice behind the Makers brand, responsible for delivering informative, inspiring and entertaining content to B2B and B2C audiences across our channels. You’ll capture the diverse perspectives and stories of our community and ensure our values are represented through considered, purposeful content

What you’ll be doing

Strategy and planning

A creative first and foremost, your skills will be underpinned by a strategic and analytical approach, planning content in a timely manner, ensuring key themes feature in our calendar and have space to resonate with our audiences. You’ll report on campaigns ensuring our most successful topics are front and centre whilst pushing the boundaries of what we produce. 

Content creation with support from freelancers 

You’ll have ownership over Makers long form content, writing whitepapers, case studies, or blogs. You'll work closely with a team of freelance creatives to plan and produce SEO optimised video and social assets that position us as thought leaders whilst hitting USP’s and addressing client pain points. You’ll split your time between briefing and reviewing contractors' work and producing your own content. 

Key Projects

Your input will help to shape several key projects throughout the year including our flagship Women in Software event, and advising on our website rebuild, working with our contractors to ensure the content threaded through the website is SEO optimised and serves the next generation of Makers students and clients.

Responsibilities: 

• Write long form content for both B2B and B2C audiences e.g. whitepapers, case studies, blog posts etc.
• Manage a multi-channel content strategy to engage both B2B and B2C audiences, highlighting our core values and promoting key activities: 
• Continue to leverage our key channels LinkedIn,Instagram, Facebook and Twitter to engage with B2B and B2C audiences. 
• Test marketing tactics where we can engage with users. 
• Strategically plan content to meet objectives for each platform.
• Collaborate with Growth Marketing agency to ensure cohesive content and campaigns across paid and organic social. 
• Promote company news and events and celebrate key dates within our social calendar. 
• Host monthly content meetings and report on campaign performance. 
• Develop and schedule social media creative and copy: 
• Write briefs for video, photography and social creative, working with our Marketing Coordinator and freelance creative team to capture content to showcase our programmes. 
• Provide feedback and sign off for all social content. 
• Create social media creative (including videos) using Canva. 
• Social moderation of our key channels.
• Manage and deliver the apprenticeship promotion process. 
• Liaise with teams across the business to ensure consistency across voice, branding and messaging.
• Key projects 
• Liaise with website contractor advising on content strategy for new website 
• Support with promotion of our annual Women In Software Awards. Ensure the event has it’s own look and feel whilst tying into Makers over all brand and messaging 
• Work with our digital marketing agency (Growth Division) to manage our digital strategy.

Why Join Makers

Makers is a coding bootcamp and apprenticeship provider. We’re on a mission to be the brand of choice for aspiring devs and employers with a vision of creating career joy in a representative tech industry.

Our purpose is to transform lives and organisations by bridging tech industry needs and under-discovered talent.

At Makers, we believe everyone deserves a job they love. We’re proud of our culture which is built on trust over fear with a core mission to transform lives. We value growing as people by learning transparency, vulnerability, the growth mindset, emotional intelligence, perhaps some hard truths about yourself, and how to give and receive feedback honestly and productively. We care about being surrounded by a diverse group of bright, motivated people, who all really care about doing the very best they can for our students, for our hiring partners, and for each other

Our Benefits & Perks

• We have a minimum holiday policy, rather than a maximum. We encourage our team to take at least 30 days a year (excluding UK Bank Holidays), including a Winter and Spring break when we shut down between late December and January, and mid year for a week. The whole company takes a break, so you’ll have peace of mind in knowing that nobody is working, not just you;
• We embrace holistic health at Makers, where mental health matters and is just as important as physical health, which is why we offer unlimited fully paid wellness leave from day 1;
• Private Medical Insurance (after you’ve been with us at least 3 months);
• Join weekly yoga and daily meditation sessions run for the staff and students;
• 20% discount on classes & treatments at Triyoga studies across London;
• Company pension contributions;
• Enhanced parental pay & leave - up to 20 weeks fully paid maternity leave, up to 8 weeks fully paid paternity & secondary caregiver leave, and up to 20 weeks fully paid adoption leave;
• Access to a Perks at Work account which provides access to a range of shopping and other leisure discounts.

Who we’re looking for

At Makers, we want everyone in the team to:

• Connect to our mission - Excited about our mission at Makers to change lives, and helping create an environment where our team can do their best work and thrive.
• Have a growth mindset - You love learning, are open to new opinions and approaches, and enjoy continuously developing yourself and others.
• Prioritise joy - You care about others and are able to empathise, communicate effectively, overcome challenges and help create a supportive and joyful place to work.
• Value trust over fear - You value trust in your working relationships and are able to work in an environment that values transparency, open feedback, clear communication, and challenging the status quo as key foundations.

At Makers, diversity and inclusion are core to our mission. Ensuring our people feel included and valued is critical for us to live the Makers' values: Nurture a growth mindset, Trust over fear, and Prioritise joy. We are actively working towards fostering a strong culture of belonging for both our students and our people and encourage applications from all backgrounds, abilities, communities, and industries. We see the value behind the new ideas you could bring to help us achieve our mission.

If reading this job description has given you any doubt about whether you’d feel welcome or included at Makers, first, we’re sorry. Second, we’d really like to hear from you about it so we don’t do it again.

Contact Sandy Vo - Talent Partner, if you have any questions or require accommodations / adjustments to be made.