Digital PR Lead

Our mission? To do work that matters,  for our clients, our people, and the planet. 

As we grow, we’re doubling down on supporting our team’s development and well-being, creating an environment where everyone can do the best work of their careers.

We work from our Earls Colne, Colchester office 2 days a week,  because staying connected, aligned, and inspired together really matters.

Our Values

We don’t just talk about our values,  we live them every day.

We are ethical.

We lead with honesty, kindness, and integrity, always considering the wider impact of what we do. We care deeply about building a sustainable and inclusive future.

We are curious.

We never stop learning. Whether it’s AI, SEO, or the next big trend, we’re always exploring new ideas so our clients stay ahead of the curve.

We are caring.

We genuinely care about our clients’ success and our craft. We take pride in delivering work that makes a difference.

We are client-focused.

We build lasting partnerships with clients who share our values and trust us to deliver outstanding results.

The Role

We’re looking for a Digital PR Lead to own and evolve our Digital PR strategy within a performance led digital marketing agency. This is a senior, hands-on role for someone who can balance creative storytelling with data driven results, build trusted journalist and client relationships, and help scale a Digital PR function aligned with SEO and AI led search.

You’ll lead strategy and delivery across key client accounts, contribute to commercial growth, and play a central role in shaping how Digital PR is delivered across the agency.

Key Responsibilities

Leadership & Team Management

• Own and lead the agency’s Digital PR strategy, roadmap, and function, working closely with SEO, Content, and Leadership teams
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• Set and uphold standards for outreach quality, journalist engagement, campaign ideation, and reporting
• Champion best practices across Digital PR, SEO, and AI driven search visibility
• Have the capability to line-manage and develop a small Digital PR team as the function scales later in the year

Client & Commercial Ownership

• Manage and grow senior client relationships across a portfolio of key accounts
• Act as a trusted strategic advisor, leading client communications, strategy calls, and performance reviews
• Identify and support upsell opportunities, contributing to PR led revenue growth
• Support new business pitches by leading Digital PR strategy development and presentation

Digital PR Strategy & Delivery

• Develop and execute proactive and reactive Digital PR campaigns across multiple industries
• Build, nurture, and leverage strong, long term relationships with journalists, editors, and media contacts
• Personally handle high-value journalist relationships and top-tier media opportunities
• Lead campaign ideation, storytelling, and content creation, including press releases, data-led stories, thought leadership, and comment-led PR
• Oversee the creation of campaign assets such as infographics and data visualisations, briefing and managing designers where required
• Monitor inbound journalist requests via ResponseSource, #JournoRequest, and similar platforms, and proactively identify trends and reactive opportunities

SEO, Data & Performance

• Ensure all Digital PR activity is tightly aligned with SEO objectives and organic growth goals
• Analyse and report on campaign performance using tools such as Ahrefs, GA4, and Google Search Console, turning insight into action
• Own reporting on link quality, relevance, and authority in line with client business objectives
• Monitor competitor PR strategies to identify gaps, opportunities, and emerging trends

AI, Innovation & Thought Leadership

• Stay at the forefront of developments in AI, LLMs, and generative search
• Adapt Digital PR strategies to maximise brand visibility and authority in AI-driven search environments
• Act as a visible thought leader for the agency, including:
• Comfortably posting and engaging on LinkedIn
• Sharing insights on Digital PR, SEO, AI, and media trends
• Supporting agency positioning through talks, webinars, or events where relevant

About You

• Proven experience in Digital PR or earned media, ideally within a digital marketing or SEO led agency
• You lead with clarity and accountability, consistent delivery against client KPIs, SLAs, and deliverables.
• Strong track record of delivering high Impact PR campaigns that drive links, authority, and measurable results
• Established relationships with journalists and editors across relevant publications
• Confident leading senior client relationships and strategic conversations
• Commercially aware, with experience supporting growth through upsell or new business activity
• Curious about AI and how search and media discovery are evolving
• A clear, confident communicator with strong written and storytelling skills

Why Join Us?

• Ownership of a senior, high impact Digital PR function
• Opportunity to shape how Digital PR integrates with SEO and AI led search
• Strong collaboration across SEO, Content, and Leadership teams
• Space to build and mentor a growing PR team
• A role that balances strategy, creativity, and commercial impact

Perks & Benefits

• Competitive salary that recognises your impact.
• Flexible working,  hybrid setup before it was cool.
• Volunteering days to give back to causes you care about.
• Tailored training and development plan.
• Private healthcare and well-being support.
• 3:30pm Friday finish, start your weekend early.
• Annual team trips & socials (because connection matters).
• Sabbatical after 10 years to recharge and reflect.
• Emergency loan and support when life throws curveballs.