Head of Digital Marketing

About BeZero Carbon

BeZero Carbon is a global ratings agency for the Voluntary Carbon Market. Our ratings allow all market participants to price and manage risk. BeZero’s ratings and research tools support buyers, intermediaries, investors, and carbon project developers.

Founded in April 2020, our team combines climatic and earth sciences, sell-side financial research, earth observation, machine learning, data and technology, engineering, and public policy expertise. We work from five continents.

Job Description

BeZero is looking for a Head of Digital Marketing to grow and sustain BeZero’s online presence and reputation.

The successful candidate will be responsible for how and where people encounter and experience the BeZero brand across a range of digital channels. They will oversee the development, delivery and optimisation of digital marketing activity that supports core brand and commercial objectives, as well as specialised and targeted campaigns.

They will have experience in core activities of digital marketing, and bring ideas for how to apply that experience to a young but fast-growing business in an emerging sector.

Responsibilities:

• Oversee the vision and execution for how and where target audiences encounter the BeZero brand across a range of channels, from display to organic, targeted social media through to email marketing.
• Own the development, delivery and optimisation of integrated campaigns, focused on BeZero’s brand and commercial objectives and product delivery that supports them.
• Work with internal marketing, commercial and product teams to define priority user journeys and design and execute a digital marketing strategy to increase lead generation among targeted audiences.
• Work with internal marketing team and selected partner agencies to maximise exposure and impact of BeZero content on an ongoing basis amongst target audiences
• Establish a dashboard and approach to monitoring the BeZero brand’s digital presence, engagement and performance across campaign and BAU activity

Our ideal candidate will have

• Multiple years of relevant work experience in digital marketing, preferably with B2B technology services, fintech, financial or informational services.
• In house experience building digital brand presence through SEO, SEM, display, social media campaigns and email marketing.
• Understanding and experience executing digital marketing campaigns that drive brand awareness, lead generation and customer and non-customer engagement.
• Experience setting, allocating and monitoring media spend across different channels and campaign activities.
• Worked with a range of different agency partners on integrated marketing campaigns.
• Worked on B2B brand measurement, and ability to derive insights from multiple data sources.
• Experience with marketing software and automation tools such as Salesforce, Hubspot and Marketo, and building and managing performance dashboards.
• Desire to use their experience in new ways, building on what’s good and improving what isn’t.

Please know that even if you don’t have experience in all the areas above but think you could do a great job and are excited about building a digital marketing function, bringing transparency to the voluntary carbon market, and being part of a fast-growing team, we would love to hear from you!

What we’ll offer

• Growth opportunities that come from working at a fast-paced VC-backed climate technology business.
• Competitive salary and equity in a rapidly growing start-up through share options
• A central London office space (Old Street), with opportunity for hybrid working.
• 25 days leave (with additional time off between Christmas and New Year, and for your birthday)
• Private medical insurance, dental, critical illness cover, income protection, life assurance, medical cash plan, cycle to work scheme, and a health and wellness cash allowance
• Regular social events
• Enhanced parental leave
• Nomad working over the summer, allowing you to work from another country

Our interview process:

• Initial interview with the Head of Product Marketing / Head of Communications (30 mins)
• Meet with CMO and member(s) of the marketing and commercial teams (30 mins) + Skills test submission
• Meet co-founder (~30 mins) & People Team (15 mins))
• Reference checks + offer

We value diversity at BeZero Carbon. We need a team that brings different perspectives and backgrounds together to build the tools needed to make the voluntary carbon market transparent. We are therefore committed to not discriminate based on race, religion, colour, national origin, sex, sexual orientation, gender identity, marital status, veteran status, age, or disability.