New Locations Marketing Manager

Job summary  

The New Locations Marketing Manager will work with the new locations and expansion team on the launch of new Plus X innovation hubs throughout the UK. You’ll work closely with the Head of Location Marketing to devise pre-launch, launch and post-launch marketing plans which you will be responsible for executing with the support of a wider central marketing team. You’ll coordinate and partner with key stakeholders including PR agencies and property partners (Private, Corporate and Public Sector) on the delivery of your marketing plans. You may also be required to support on new business development collateral and bid documents to support Plus X in winning new locations. 

Location: Hybrid role with a mix ofat home and in office work. Our offices are in our innovation Hubs in Brighton and Hayes, London.  This role may also involve travel to new sites in the UK as they develop.  

Responsibilities and Duties 

Main Duties: 

• Working with our Head of Location Marketing to devise strategic marketing plans that will deliver on new location objectives 
• Working closely with the new locations team and property partner to ensure marketing plans align with wider project and stakeholder objectives and that in return we are working in harmony with the wider Plus X brand 
• Budget forecasting, management, and reporting  
• Hiring Marketing & Event Coordinators into new buildings 
• Liaising with our Programmes team to ensure programme communications are weaved into the wider marketing plan where relevant  
• Directing photography and videography shoots for new locations  
• Setting up and curating brand collateral for both the operations and marketing of new locations  
• Devising an organic content and social media strategy in partnership with the central Content and Social Media Manager 
• Working with the central team and digital agencies to curate digital marketing journeys including paid advertising, websites, email and CRM funnels  
• Working with the central team and local partners to curate unique event calendars 

Key Result Areas 

• Lead generation - report on how marketing campaigns are attracting new business  
• Brand exposure - share marketing success stories and content through partnership and shareholder relationships 

Stakeholder management: 

• Internal: Head of Location Marketing, Head of Programme Marketing, Expansion Director, New Business Development Director  
• External: PR agencies, Corporate Stakeholders  

Qualifications and Skills 

Vast experience in: 

• Generalised marketing, looking across the whole marketing journey, strategise and take ownership for the delivery of marketing plans  
• Managing PR agencies to drive new location awareness and celebrate key moments along the launch journey  
• Developing eco-system relationships in new locations, working closely with the Director of Partnerships 
• A track record of delivering launch plans for a services brand   
• Experience in marketing for a multi-site brand in services e.g., property or hospitality (additional ‘Placemaking’ marketing experience would be advantageous) 

Some experience in:  

• Experience in budget forecasting, reporting and management 
• Well versed in marketing to a range of business audiences  
• Ability to manage relationships with internal and external stakeholders  
• A track record in coordinating marketing functions within a team to achieve the delivery of a wider marketing plan 
• Recruitment and Line Management experience 

We value great behaviours, just as much as qualifications and skills. We recognise talent is everywhere however opportunities are not. Therefore, if you are excited about working for us and can do most of what we are looking for, go ahead and apply! Even if you can’t tick 100% of the list!  

Salary and Benefits 



Salary range: £35,000-£42,000 dependent upon experience 

Plus X is proud to offer the following benefits to its team: 

• Company laptop – option of Mac or Windows XP. 
• Flexible work with core hours of 10-4. 
• 25 days holiday (plus bank holidays). 
• 2 x volunteering days per year. 
• Hayes office has access to free gym. Brighton office - twice a week yoga class. 
• All staff have opportunity to be trained and accredited mental health first aiders. 
• Pension scheme up to 8% total contribution 
• Focus on learning and development, growing company with growing opportunities. 
• Focus on collaboration, team success and non-hierarchical culture. 
• Regular all company communication meetings – fortnightly and quarterly. 
• Seasonal socials including team building, summer family day and winter party.  
• Quarterly all team surveys to check in on teams' happiness.  

Plus X knows inclusive and diverse teams are strong teams. We support and encourages diversity to unlock potential and drive further innovation. We believe in equal opportunities and are committed to a fair and accessible recruitment process. If you have any questions or require any assistance during the application or interview process, please contact our Inclusion and Diversity Lead: [email removed - click apply for more details]  01273 056128