Senior Marketing Manager, Brand Building

The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities. To achieve our mission, we partner with diverse allies around the world to drive positive change across global supply chains and in many of our most critically important natural landscapes.

Our alliance spans 70 countries and includes farmers and forest communities, companies, governments, civil society, and millions of individuals. Together we work to protect forests  and biodiversity, take action on climate, and promote the rights and improve the livelihoods of rural people.

As an international nonprofit organization with more than 30 years of experience in sustainability transformation, we understand that the social and economic well-being of rural communities is tightly connected to ecosystem health. This knowledge has shaped our rigorous programs to advance sustainable land-use and commodity production.

At the Rainforest Alliance we combat climate change, protect forests and biodiversity, promote human rights, and improve livelihoods. The enormity of the social and environmental challenges we are facing requires working together in a broad alliance. This is why we bring farmers, forest communities, companies, and consumers together to change the way the world produces, sources, and consumes.

Why

To protect nature and improve lives it’s becoming increasingly urgent that we approach the way we use our land and produce food and other products in more sustainable ways. For this to succeed we need to fundamentally change the way that businesses operate and source, and the choices we all make as consumers.

How

Our growing global alliance aims to transform our relationship with our natural resources and each other, to create a better future for people and nature together.

The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability, and any other protected group.

Position Summary:

The Senior Marketing Manager, Brand Building leads a team that drives engagement and marketing opportunities with and for Rainforest Alliance partner companies around the world, including some of the world’s leading global brands. The objective is to help maximize the value for companies of their Rainforest Alliance partnership, including certification and other service offerings, while strengthening the Rainforest Alliance brand and impact.

The Senior Marketing Manager, Brand Building is responsible for the implementation and maximisation of Marketing materials and content, helps drive retention of company partners by building relationships, helping ensure optimized customer journeys across the lifecycle stage, and utilizing insights and analysis to develop and implement best practice customer retention and Go to Market plans.

RESPONSIBILITIES:

• Influence and participate in the ideation of exciting B2B and B2B2C content work/activation opportunities, in close contact with the Brand Development Team;
• Lead the Brand Building team (4 direct reports) that directly supports Rainforest Alliance partner companies around the world through partner/trade marketing activities;
• Support his/her team in the adaptation and implementation of big activation opportunities along with partner companies’ marketing teams;
• Manage budget, planning, staffing and continuity of services provided by the Brand Building team;
• Align with Markets and, Marketing and Communications colleagues to help ensure seamless customer journey of partner companies throughout all customer lifecycle stages and across geographies;
• Contribute to the Rainforest Alliance organizational Marketing, Communications and Consumer Engagement strategies, programs and tactics to drive brand value, consumer awareness and impact;
• Work cross-divisionally to ensure customer retention Marketing plans are aligned across the organization and with the global strategy;
• Utilize performance of digital marketing efforts, data-driven market research, competitor and market insights, alongside customer centricity principles to develop and implement best practice customer retention; and
• Track and monitor relevant company, sustainability and consumer trends that can help drive the B2B and B2B2C strategy.

QUALIFICATIONS:

• BA Degree in Marketing, Business Administration, or related field;
• 7-10 years of relevant experience; demonstrating independent decision-making and responsibility in international business development, marketing, creative initiatives, partner co-creation and customer retention;
• Experience in data driven Marketing, insights and market research, digital, technology and user experience alongside customer centricity principles;
• Excellent interpersonal skills working professionally with individuals at executive and management levels;
• Experience working in global, cross functional and matrix organizations;
• Excellent writing, editing and verbal communication skills in both English and ideally at least one other language (Spanish/Portuguese a plus)
• Knowledge and commitment to sustainability practices, and environmental and social issues;
• Ability to travel 15% per year, including internationally.

Job Level: 2

Salary: Commensurate with experience.

Deadline: January 5, 2022

Notes: Only candidates authorized to work in the locations in which we are registered will be considered

If you have any questions about the job vacancy, please contact the HR department: [email removed - click apply for more details]