Marketing Manager, Brand Development

The Rainforest Alliance is creating a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities. To achieve our mission, we partner with diverse allies around the world to drive positive change across global supply chains and in many of our most critically important natural landscapes.

Our alliance spans 70 countries and includes farmers and forest communities, companies, governments, civil society, and millions of individuals. Together we work to protect forests  and biodiversity, take action on climate, and promote the rights and improve the livelihoods of rural people.

As an international nonprofit organization with more than 30 years of experience in sustainability transformation, we understand that the social and economic well-being of rural communities is tightly connected to ecosystem health. This knowledge has shaped our rigorous programs to advance sustainable land-use and commodity production.

At the Rainforest Alliance we combat climate change, protect forests and biodiversity, promote human rights, and improve livelihoods. The enormity of the social and environmental challenges we are facing requires working together in a broad alliance. This is why we bring farmers, forest communities, companies, and consumers together to change the way the world produces, sources, and consumes.

Why

To protect nature and improve lives it’s becoming increasingly urgent that we approach the way we use our land and produce food and other products in more sustainable ways. For this to succeed we need to fundamentally change the way that businesses operate and source, and the choices we all make as consumers.

How

Our growing global alliance aims to transform our relationship with our natural resources and each other, to create a better future for people and nature together.

 The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability, and any other protected group.

Position summary:

The Brand Marketing Manager support the Brand Marketing Team within the Marketing and Communications department; providing strategic leadership on the brand and effective tools to communicate the organization’s work and impact, grow market demand, engage individuals, and maximize partners relations.

The Brand Marketing Manager is responsible for connecting our brand strategy to consumer values/insights and business strategy - aligning our long-term brand goals to external engagement and awareness. By focusing on Consumer Market Insights, data analytics and brand research across all our key stakeholder groups, the Brand Marketing team brings the outside perspective in. Through these external insights, the key branding elements for RA are identified, which are further developed and used to create compelling ideas and opportunities for engagement with our various stakeholders.

The Brand Marketing team primarily focuses on companies and individuals to actively engage with through RA driven and owned brand marketing strategies which include digital engagement, (marketing) campaigns, business engagement activities, citizen mobilization and effective customer relationships to optimize the customer journey and the potential for impact for the Rainforest Alliance. The team drive awareness and retention through multifunctional go-to brand (marketing) strategies for the promotion of the Rainforest Alliance brand.

Responsibilities: 

• Responsible along with the brand Marketing director for the long-term definition of RA brand positioning, its internal/external evangelization, and the continuous development/rejuvenation of the brand expression
• Show a frontline obsession to bring the ‘people-out-there’ voice in everything we do and is able to manage and inspire relevant research as needed
• Utilize data-driven market research, competitor and consumer sources to identify relevant insights and translate them into exciting activity/engagement opportunities

• Briefs and guides both the internal Creative Team as well as external agencies to create and develop content & ideas that will support the Brand Building Marketing activities
• Oversees the creation of inspiring ready-to-deploy marketing toolkits (activation, communication) which will inform and guide the Brand Building and regional market teams work to maximize opportunities with our partners and people across the world
• Influences the brand architecture thinking and its continuous development/adaptation ensuring a clear and consistent brand attribution of present and future initiatives across our different audiences (farmers, producers, supply chain actors, consumers, and external supporters)
• Ensures the alignment of messages and Marketing strategy across the Markets & Engagement portfolio to strengthen the market potential of the organization and create value for clients through their Rainforest Alliance partnership.

Qualifications: 

• BA Degree in Marketing, Business Administration, or related field;  
• Minimum 7 years of relevant experience; demonstrating independent decision-making and responsibility in international business development, marketing, creative initiatives, partner co-creation and customer retention; 
• Strategic thinker with a passion for brand development, with at least 3 years’ experience in working for highly visible and structured brands
• Possesses good project managing skill and is at ease in independently lead project networks to deliver work to agreed milestones by motivating the cross-functional teams and external agencies to deliver OTIF
• Experienced in market implementation and management of local teams of key countries to ensure good team alignment and deployment
• Experience in data driven Marketing, insights and market research, digital, technology and user experience alongside customer centricity principles;  
• Excellent interpersonal skills working professionally with individuals at executive and management levels; 
• Experience working in global, cross functional and matrix organizations;  
• Excellent writing, editing and verbal communication skills in English, and other language skills (e.g. Dutch, French, Spanish) a plus; 
• Knowledge and commitment to sustainability practices, and environmental and social issues; 
• Ability to travel 15% per year, including internationally  

Job Level: 3

Salary: Commensurate with experience.

Deadline: January 5, 2023

Notes: Only candidates authorized to work in the locations in which we are registered will be considered

If you have any questions about the job vacancy, please contact the HR department: [email removed - click apply for more details]