CRM Executive (12 months FTC)

*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.

The role in a nutshell

Overview

We're looking for an outstanding CRM Executive to take our Learning & Wellbeing category to the next level and beyond!  You will plan, manage and execute projects that support the delivery of partner and marketing campaigns, globally.  You will be innovative and commercially astute - always striving to try new things and harness ideas from the team to make them work.  You will be confident to test, optimise and improve on a continuous basis, using data insights and member understanding to drive performance. 

About the Role

The UNiDAYS Learning and Wellbeing category is experiencing unprecedented growth, driven by an advanced CRM function which is member-focused and commercially astute.  Due to this success, we are now looking for a proactive and collaborative team member to assist with all CRM and Marketing campaign delivery.  We need a trusted pair of hands in the team; someone who thrives in a rapidly changing environment with tough targets and high standards of campaign delivery.

Day to day responsibilities 

• Plan, manage and execute smaller CRM projects and tests from end to end
• Plan CRM campaigns with clear alignment to business value and team strategy
• Support the CRM team with planning, creation and execution of CRM campaigns from start to finish, including:
  • Briefing artwork to Design team
  • Writing engaging copy in line with UNiDAYS tone of voice
  • Building emails, push and in app campaigns
  • Proofing and testing the campaign to ensure copy, offer and links are correct
  • Segmenting the database for sends
  • Incorporating A/B tests in send and manage the tests across different regions
  • Liaising with the localisation team for translations
  • Schedule campaigns
• Support the L&E team with planning and execution of marketing campaigns and onsite communications.
• Suggest and present global CRM findings and recommendations to relevant stakeholders
• Ensure secondary stakeholders are aware of CRM campaigns and findings
• Work with the Commercial Team to deliver sold media campaigns across CRM
• Work with the Marketing Team to deliver prioritised Member Initiatives to achieve member targets across CRM
• Deliver campaigns, projects and tests in a timely manner
• Track and report on global campaign performance
• Understand the impact CRM is having on regional KPIs
• Understand and use dynamic content to delivery personalised communications that drive ROI
• Embed optimisation into all aspects of CRM
• Ensure the database is segmented effectively for targeting campaigns, ensuring positive ROI
• Understand and maintain a healthy CRM database with great deliverability
• Support to deliver the CRM strategy
• Manage stakeholder relationships within the team and other areas of the business
• Execute the CRM Roadmap; campaign execution, innovative thinking, testing and roll-out
• Work with wider Data & Insight team and vendor to ensure appropriate reporting is in place
• Keep up to date on industry trends and case studies
• Close collaboration with the marketing and Commercial teams to create, maintain and follow internal campaign processes
• Be an ambassador for best practices within this field - keep up to date with the latest developments in data driven CRM and martech

What we need from you

Who You Are

• Proactive, innovative and collaborative - happy to initiate and consider all ideas to implement highly effective campaigns which align to the strategy of the Learning & Wellbeing category.
• Execution focused - happy to get their hands dirty in day to day delivery and all elements of a campaign - from planning, briefing, executing and reporting
• Quality of work and attention to detail - considers all messaging, design and member communications carefully so they are the best that they can be and puts steps in place to check work and ensure things are accurate and QA’d correctly
• Independent - able to execute campaigns, tests and project elements with little oversight whilst acting on feedback and direction positively.
• Diligent - able to focus and organise and work to tight deadlines as well as deal with conflicting priorities and requirements.  Comfortable dealing with ambiguity and rapid change.  Able to balance multiple projects in a fast-paced environment
• Team player - can work independently but also collaboratively with other members of the CRM team across regions on multiple campaigns
• Data-driven - relishes using data to inform ideas and embraces hard-learned results from campaigns.  Able to provide stakeholders with clear, data-backed results and recommendations whilst ensuring alignment to the strategy
• Good communication - both in terms of the presentation of work but providing updates on progress, setting clear scope with stakeholders, managing expectations
• Keen to learn - embraces the chance to try new approaches as well as learn new tools and ways of working.
• Leadership skills and the ability to influence others with a 'can do' attitude.

What You Have Done

• Experience in a CRM or email marketing role
• Experience in delivering CRM comms to a large audience based in multiple regions
• Experience in building complex segmentation  and AB tests
• Experience in using CRM as a paid media channel and delivering against campaign targets
• Experience in working with Commercial, Marketing, Product, Engineering and Data Insight teams
• Ideally experience in delivering campaigns for subscriptions or wellbeing products or study resources
• Experience in project management / time management best practices
• Experience in spotting trends/analysis and creating action plans off the back of
• Well versed in local and international email/push compliance & deliverability.
• Experience in measuring and interpreting marketing performance data at a large scale

Perks

We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.

We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.

Our perks include:

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.