Publicity Manager - Farshore

Can you create memorable campaigns that will spark the imagination of our audiences and drive book sales? Do you have the creativity and determination to help turn a book into a bestseller?

Come and be part of our award-winning marketing and PR team at Farshore, home to TikTok sensations including Holly Jackson’s A Good Girl’s Guide to Murder, modern classics including Lemony Snicket and Michael Morpurgo, and the world’s most loved brands including Mr Men Little Miss and Winnie-the-Pooh.

We are looking for an experienced Publicist, Communications Officer or Press Officer who is ready for their next challenge. You will have strong press contacts, experience organising world-class events, and a track record in leading creative campaigns. You don’t need to have worked in publishing before. 

As Publicity Manager, you will join our friendly, supportive and inclusive marketing and PR team of nine to create standout campaigns for a mix of debut authors, brands, and celebrity authors. Farshore are also leaders in research on children’s literacy and reading for pleasure, and there will be an opportunity for this role to support thought leadership campaigns in this area. 

Key tasks and accountabilities:

• Develop and deliver innovative and creative publicity campaigns in line with key objectives across titles and brand authors

• Be the PR strategic lead for key brands, demonstrating strong brand knowledge, maintaining excellent relationships with licensors, and creating sales-driving PR strategy

• Work with the Head of PR to manage the annual PR budget for your individual title allocation

• Generate and foster review and feature coverage across relevant media, including newspapers, magazines, TV, radio, online and social media

• Plan and execute online and in-person author events to raise author profile and generate sales

• Work closely with the Editorial, Marketing and Sales teams to ensure publicity opportunities are fully maximised and communicated across the Division

• Present publicity strategy and campaigns to internal and external stakeholders including editors, authors and agents

• Maintain, develop and grow relationships with key journalists, producers and new media contacts across all channels

• Generate trade press releases and announce new title acquisitions

• Attend author pitch meetings for new acquisitions

• Be an active voice in divisional meetings, including acquisitions.

Skills Required:

• Evidence of designing and executing creative and innovative publicity campaigns

• Proven network of media contacts and strong knowledge of media across broadcast, print and online

• Experience with planning a wide-range of effective in-person and online events

• Enthusiasm to find new and innovative ways to promote our books

• Strong relationship building skills and ability to manage relationships with authors, agents

• Excellent communication skills and ability to speak confidently and pitch ideas in internal and external meetings

• Results-driven, with an ability to analyse effectiveness of campaigns against budget and sales

• Ability to prioritise and juggle a busy workload

• Strong attention to detail

Availability to work evenings and weekends as required (with time off in lieu)

Benefits:

• Hybrid working model (2+ days in the office) 

• 26 days holiday plus bank holidays (option to buy and sell holiday days) 

• Enhanced pay for maternity, paternity, adoption and shared parental leave 

• Private healthcare cover and life assurance 

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal 

• Season ticket loans (from day 1 for entry level) and cycle to work scheme 

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC 

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes 

• Virtual GP and eyecare vouchers 

• Gym membership discount 

• Onsite physiotherapy (London only) 

• Charitable donation matching and volunteering day 

• We're a certified Carbon Neutral company 

• Free e-books and audiobooks, newspaper subscriptions and discounts on books 

• Subsidised canteen and retail discounts 

• Onsite prayer room 

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Talent Acquisition Manager at [email removed - click apply for more details] with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.