B2B Digital Marketing Manager

About us:

At Perlego, we’re working hard to make learning accessible to all. In this digital age, we believe that anyone should be able to learn anything at any time. Knowledge should be more accessible, not locked behind sky-high price tags.

Over the past 4 years our goal has been to support students across the UK & Europe to access quality books. The next stage of Perlego is two fold: 1) expand our support to students globally, and 2) build a product that goes beyond the book towards a platform that facilitates learning and enables collaboration between professors and students ultimately empowering them to study smarter and more effectively.

What we’re looking for:

A passionate B2B marketer to play a key role in building the Perlego community worldwide. You must have experience working in B2B as you’ll be responsible for delivering the B2B marketing performance from developing the strategy to creating campaigns and optimising our demand generation.

How we work together:

You will report into the Senior Partnerships Marketing Manager and be a key member of the wider commercial team working closely with your sales, marketing, content and brand colleagues.

What you’ll do:

• Build the foundations of demand generation for B2B marketing at Perlego by implementing new processes and systems
• Partner with sales on campaigns, scoring, nurture, lead management, and reporting to grow existing channels and test out new marketing channels in order to exceed revenue targets
• Execute integrated campaigns leveraging the right mix of inbound & outbound tactics (across content, email, web, paid advertising, virtual events and more) to drive qualified prospective customers through the funnel and engage them with the right messaging at each stage
• Leverage insights, measure and report on pipeline targets, and continually optimise campaigns to increase return on investment
• Support on the GTM strategy for acquiring university lecturers and educators through supporting on the execution of campaigns
• Develop sales enablement tools to ensure consolidated and consistent messaging

Requirements

It’s the perfect role for you if you have:

• Experience in a multi-dimensional role implementing marketing strategies and demand generation programs that have consistently contributed to exceeding revenue targets
• Experience directly managing B2B Digital Marketing campaigns
• Experience with managing a CRM, list acquisition and marketing automation
• Experience running integrated campaigns across multiple channels including SEM, display, email, social, web and events
• The ability to own a process from start to finish and have strong project management skills; from running workshops to campaign execution
• Excellent communication skills and are able to communicate complex ideas simply and clearly with an actionable plan
• A passion for analysing data to make informed decisions and to test your hypothesises
• A passion for customers and a real understanding of their challenges and needs
• Energy, passion and a sleeves-rolled-up mentality: you’re a self-starter who can think quick, act fast and deal with ambiguity

⭐️ It’s a plus if you have:

• Experience working for an education business, specifically Ed-tech
• Experience working in HubSpot to create and manage email nurture programs
• A background working in a rapidly scaling start-up environment
• A general interest in books, reading and always learning new things!

What success looks like in 12 months:

• Create and optimise the inbound strategy generating a predictable pipeline with clear initiatives to improve the conversion rate at each stage
• Develop ideal customer personas and messaging that will resonate with each audience. Translate this into campaigns with a clear content plan for each stage of the funnel.
• Set and execute on a clear marketing strategy with milestones and KPIs and collaborate with the sales and wider marketing team to ensure full team buy-in

Benefits

Why should you work at Perlego?

Apart from our mission, we foster a unique company culture championing self-empowerment, personal development, direct communication and mutual support. We’re proud of our Glassdoor reviews and the fact that 97% of our team would recommend Perlego as a place to work.

Want to learn more about how we’re making learning accessible? Check out our latest impact report

✨ Salary: £50,000 - £60,000

🌈 Benefits include:

🏠 Flexible working

We're making learning accessible to all and we want our ways of working to be accessible too. Choose between our impressive office in Chancery Lane, remote work or a bit of both. Work in a way that supports your needs and your life. We trust people to know what works best for them.

We are flexible if you wish to work remotely overseas for short-periods of time, as long as you remain a UK tax resident 🗺

🧠 L&D Budget

We value continuous learning, you will get £500 per year to spend on training of your choice

🌱 Unlimited Coaching Opportunities

Unlimited access to MoreHappi, an on-demand professional coaching platform to offer all employees access to unbiased and professional coaching opportunities.

🤓 Learning Time

All employees have dedicated Learning Time every second Friday afternoon, to focus on new skills, projects or interests that lay outside of their day to day job

🌴 Work-Life Balance

Everyone needs a break, so enjoy 30 days off (incl. bank holidays) + 1 additional day annual leave for every year of service

🛐 Flexi Bank Holidays

We understand that not everyone aligns to the same calendar; we offer the flexibility to take your local countries bank holiday allowance for other religious or cultural days.

e.g. switch UK Easter Bank Holidays Days for Eid celebrations

❄️ Office Reset

All employees an also enjoy the days between Boxing Day and New Year off, to reset and refresh for the new year - this is additional to your annual leave 🙂

🏖 Sabbatical

After three years there is an opportunity to take a 1-month unpaid sabbatical, and after five years there is an opportunity to take a 1-month paid sabbatical

💛 Personal Days

Life happens and we want you to be able to use your annual leave for resting, relaxing or taking time out to do something you love!

We offer 1 additional day a year for life events (your wedding, relocation, moving house, or a child starting school).

🍏 Health & Wellbeing

We want everyone to feel healthy and happy, so you get the choice of a wellbeing subsidy or private medical insurance via Vitality.

💭 Mental Health

All employees also get access to a free counselling support service via Spill

💸 Financial Wellbeing

Track your financial goals and receive financial advice all via Mintago

🚲 Cycle to Work Scheme

We're committed to building a sustainable business, so we encourage cycling to work. Perlego will buy your bike of choice, which you'll pay back over 12 months.

🎉 Social

We're a tight-knit bunch who enjoy our time to play. We have regular social events and activities for everyone - everything from white water rafting to board game nights.

🍼 Family time

We believe family is really important; we offer new parents a competitive matched parental leave as well as phased return to work from extended leave