Brand Lead

Hello potential future Oatly employee. It’s us, the original oatmilk company that started in Sweden back 25 or so years ago and has since expanded to the U.S. where we’ve continued growing at a rate such that we need more brilliant minds to come work with us to keep the momentum going and the oatmilk flowing. Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to help people live a healthier life without recklessly taxing the planet’s resources in the process, and to change the food system for the better. We drive that change through the power of oats and through a significant reduction in cow’s milk consumption. If any of this resonates with you, then maybe you’d like to work for Oatly, too.

As a Brand Lead (BL) for Oatly North America, you’ll join Oatly’s infamous Department of Mind Control (ODMC) and report to the Brand Director for North America. Your mission is simple (but not easy): keep Oatly culturally relevant and unmistakably Oatly by ensuring our global creative vision comes to life locally in the most impactful way. You’ll act as the bridge between brand strategy, creative execution, and commercial reality, helping translate bold ideas into meaningful activations across the United States and Canada. The brand is your #1 focus. You are the local custodian of one of the world’s most unexplainable yet deeply resonant brands. Your role is to help “keep Oatly weird” — bringing the brand to life through collaborations, activations, partnerships, and commercial opportunities that connect meaningfully with a North American audience. You work closely with your regional ODMC team (Brand Director, Creatives, and Creative Project Lead) and collaborate across the broader ODMC ecosystem — including Creative, PR/Comms, Media & Social, Events, Design, Project Management, and Production. You are also a key partner to Oatly’s commercial teams, ensuring the brand shows up in ways that strengthen both cultural relevance and business growth. By building strong relationships across functions — including Retail, Foodservice, and Coffee — you help identify opportunities where the brand can shine. Just as importantly, you stay deeply connected to culture. You keep a finger on the pulse of your market, constantly scanning for unexpected opportunities that help Oatly show up in surprising and meaningful ways. The role will be based in New York, is remote but will require regular travel.

What we need you to bring to the table: 5+ years of experience managing brand activation projects (agency or client-side), deep understanding of creative development and production across channels and platforms, strong project management skills and the ability to orchestrate cross-functional collaboration, a highly organized, proactive “get shit done” mindset, experience managing and tracking budgets.

What we need you to do: Partner with the Brand Director to share market intelligence and identify strategic opportunities for brand growth, support the Brand Director and Executive Creative Director with insights and execution planning, collaborate closely with ODMC teams (Creative, Project Management, Producers, Media/Social, Experiential, Design Studio) to ensure local market priorities are reflected in the work, build and maintain strong relationships with commercial teams across Retail, OOH, and Coffee, helping integrate brand work across channels, identify cultural opportunities and partnerships that bring the brand closer to local audiences, ensure local stakeholders are informed about upcoming global and centrally developed brand initiatives, represent the Oatly brand in customer-facing meetings alongside Commercial and FADE teams when needed, collaborate with Brand Leads in other markets to share learnings and best practices, help adapt global initiatives and partnerships for the North American market, own project budgets and support the Brand Director in tracking broader ODMC budget planning.

Benefits: Flexible vacation (take it when you need it), really great benefits (yes, pet insurance is in there), paid volunteer days off throughout the year (doing good is fun), free six packs of oatmilk, and you’ll also get genuinely great coworkers who are rooting for each other and the company to thrive.