Direct Marketing Officer

We are looking for a Direct Marketing Officer to join our growing Individual Giving team at Samaritans. This role will assist in the creation, management and implementation of key campaigns and projects to recruit and retain supporters maximising loyalty and lifetime value.

A valued member of the team – you’ll also contribute to direct marketing projects while supporting larger, strategic initiatives led by the 3 x Senior Direct Marketing Officers in the team. This is a brilliant time to join the IG team at Samaritans as we continue to drive forwards our ambitious plans to enable us to be there for all those who need us. We’re progressing some exciting new projects and you’ll have the opportunity to develop a variety of skills and knowledge.

We are a supportive, creative, and ambitious team. We empower each other to achieve great things and we’d love to have you join Samaritans and help us continue to succeed.

The role involves project management of direct marketing integrated campaigns across online and offline channels from project initiation, through segmentation, data/media specification, creative approach, production, fulfilment to results analysis, ensuring income and expenditure targets are met. Ongoing management and review of external suppliers and marketing agencies to ensure activity takes place on schedule and within budget. Strategic planning and donor development. Close involvement in developing long term direct marketing strategies for priority audiences. Ensure all activity is run in line with best practice and compliance.

You will report into the Senior Direct Marketing Manager and wider team to deliver the individual giving strategy for priority audiences. Undertake database analysis, to inform and improve the direct marketing programme.

What you’ll bring: Hands-on experience managing direct marketing campaigns across various channels. Strong project management skills and the ability to meet targets. Knowledge of customer relationship marketing, fundraising regulations, GDPR, and best practices. Excellent written and verbal communication skills. A collaborative team player with great organisational skills.

Why Samaritans? At Samaritans, you’ll be part of a people-first organisation deeply committed to inclusion, compassion and learning. You’ll contribute to a team where your voice matters, your expertise makes a difference, and your work helps save lives. We offer flexible hybrid working, excellent benefits, and the chance to make a tangible difference in suicide prevention across the UK and Ireland.