Event Social Media Manager

Can you help Drive Golf Further?

The DP World Tour is the main men’s professional golf Tour of the European Tour group, with a global schedule featuring a minimum of 43 tournaments in 21 different countries across the 2022 season.

Formerly known as the European Tour, which was established in 1972, the 2022 DP World Tour schedule includes five Rolex Series events, along with four Major Championships, two World Golf Championship events and three tournaments co-sanctioned with the PGA TOUR, as well as tournaments staged around the world with a minimum prize of $2million for all events solely sanctioned by the DP World Tour. The season concludes with the final Rolex Series event, the DP World Tour Championship, Dubai, where the winner of the Tour’s season-long competition, the DP World Tour Rankings, will be crowned.

Headquartered at the iconic Wentworth Club in Surrey, our employees work across the globe as part of a shared commitment to Drive Golf Further. We do this by being innovative, inclusive and global in everything we do.

The European Tour group

The European Tour group is one of the world’s pre-eminent golf organisations. We are responsible for running the world-famous DP World Tour, Legends Tour, Challenge Tour and the newly created G4D Tour (golf for the disabled). We also organise, alongside the PGA of America, golf’s greatest team contest - the Ryder Cup.

Founded in 1972, players from 37 different countries have won tournaments on the DP World Tour, and our live broadcast reaches more than 490 million homes in more than 150 countries every week. We are a members-based organisation steeped in history and tradition who work to give our members - professional golfers - the opportunity to play golf all over the world.

Our HQ is based at the iconic Wentworth Club in Surrey, UK, in a newly refurbished office with state-of-the-art facilities and technology.

The European Tour group is committed to ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global. If you are looking for a challenge in a fast moving and innovative company, then we want to hear from you.

We are looking for candidates who have an open mind and want to make a difference and challenge the status quo. We embrace new ideas, and our business thrives on diverse thinking and pushing the limits. Knowledge of golf is certainly not a pre-requisite for working at the Tour - we employ a diverse range of people from all walks of life with different interests and passions.

We offer a huge range of benefits and employee well-being is at the forefront of what we do. We are very proud of our flexible working policy which gives employees the flexibility and time to do their jobs but to also look after themselves.

If we sound like a company you would like to work for then please read on and feel free to get in touch with one of our Recruitment team to discuss opportunities.

Main Purpose of the Role

An exciting opportunity within the consumer marketing team to lead the social channel output across some of Golf’s most exciting events. Reporting to the Senior Brand & Marketing Manager, but closely aligned to the content team – the Event Social Media Manager will plan, create and deliver an entertaining, engaging and informative social media laydown across a range of DP World Tour event social media platforms in the UK, Ireland and Middle East. They will be responsible for driving the growth and reach of multiple event social channels, supporting wider event specific audience growth objectives, which in turn support key consumer commercial and brand goals.

Key Responsibilities & Accountabilities

• Plan and execute year-round content for various key DP World Tour event social channels (currently: BMW PGA, Horizon Irish Open, Betfred British Masters, Genesis Scottish Open, DP World Tour Championship and Abu Dhabi HSBC Championship), with a focus on Facebook, Instagram and Twitter (and TikTok for Middle East events).
• Collaborate with key teams (marketing, brand, content, partnerships, player relations, operations) to ensure ‘joined up’ plans across key event milestones are maximized on event channels.
• Work with graphic design and video production teams to produce engaging content in line with these plans, including onsite content capture.
• Collaborate with the DP World Tour content team to align event channel output with DP World Tour and Ryder Cup channels.
• Work with insight and consumer teams to ensure social plans are aligned to key target audiences and supporting wider business objectives
• Work with local tournament agencies to manage coverage, alongside identifying key event specific content pillars to story tell, excite, educate and inform fans about the event on and off the course.
• Work alongside paid performance marketing teams to align organic and paid plans to drive channel growth and wider objectives.
• Community Management across all social media channels.
• Reporting on and analysing content effectiveness in tandem with the strategy and insights team. Including ownership of test and learn plans alongside key reporting.
• Influencer activation and management, when required.

Knowledge, Skills & Experience

The ideal candidate would fulfil the following criteria:

• Experience of creating & executing social media content across multiple social media platforms.
• Knowledge of current social media trends, best practice and influencers where appropriate.
• Ability to edit video content in Premiere Pro or similar video editing software.
• Basic ability in Photoshop, InDesign and other Adobe Creative Suite.
• Excellent written English and communication skills with high attention to detail.
• Experience working in a fast paced environment.

Additional criteria, that would be an advantage is as follows:

• Knowledgeable about golf and events would be a strong bonus
• Experience working within a CMS.
• Photoshop, InDesign and other Adobe Creative Suite.
• Experience working onsite at an event.
• Agency Experience would be beneficial.
• Knowledge of key trends in Middle East and the UK.

On a personal level, the candidate must have:

• A high level of creativity and proactivity.
• An ability to ‘step’ back from the day to day and consider the ‘bigger picture’
• Insight driven approach to their work.
• A positive ‘can do’ attitude and a strong work ethic.
• Highly collaborative approach to working, and ability to manage multiple stakeholders and objectives simultaneously.
• Strong interpersonal skills and be able to build relationships quickly.
• Excellent project management, organisation and communication skills. Strong MS skills, allowing them to articulate their plans in a clear way.
• The role will include some travel to events as well as irregular, flexible hours and working night shifts depending on the time zones where events requiring coverage are taking place. Therefore, working hours will be tailored accordingly and will involve a combination of working in the office, in the field and at home. This will vary on a week-by-week basis.

What we Offer

• Competitive Salary.
• Company Bonus Scheme (role dependent).
• Additional Travel Allowance between £1,200 - £5,400 per annum (on top of base salary)
• Company Pension (10% of base salary).
• 25 days annual leave plus bank holidays.
• Hybrid working options.
• Optional Private Health Insurance.
• Travel Insurance.
• Life Assurance.
• Income Protection Scheme.
• Employee assistance support programme (legal, financial, health).
• Cycle to work scheme.
• Free on-site parking.
• Friendly and supportive company culture.
• Employees can also benefit from a variety of perks that come from working for an international sports organisation including event tickets and partner/supplier discounts, along with social events organised by our internal social committee.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options. We are/strive to be a family friendly and inclusive employer.

The European Tour group especially welcomes applications from black, Asian and minority ethnic candidates, LGBTQ+ candidates and candidates with disabilities. We are working hard to increase diversity within our organisation, as we know that improved diversity will lead to greater things and help drive golf further.

The European Tour promote diversity, equality, and inclusion. We ensure that we make employment decisions by matching our business needs with skills and experience of candidates, regardless of age, disability, gender, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.