Creative Director, Brand & Creative

Job Overview:

The Brand & Creative team is responsible for shaping and evolving Coursera’s brand to attract a global community of learners through best-in-class, multi-channel marketing executions. Our designers and writers are structured to support key Consumer, Enterprise, and Degrees business verticals to provide universal access to world-class learning to anyone, anywhere. In today’s fast moving job market, learning new skills and gaining certified acknowledgement is an important part of career development. Our focus is to create a brand expression system that inspires and motivates learners throughout their personal and professional lives. The team is tasked with creating inclusive and compelling creative narratives across marketing and in-product touchpoints to reach and influence education partners and learners in our B2B2C ecosystem. We bring clear intention, quality, and focus to our storytelling to ensure the highest impact for our mission.

As a Creative Director for Brand & Creative, you’ll play a strategic role developing Coursera’s brand foundations and art directing a talented crew of creatives to deliver world-class marketing executions across a global stage. You’ll collaborate day-to-day with marketing leads, brand strategists, and oversee the creative vision for holistic, integrated design solutions across a range of channels including: digital advertising, social channels, print collateral, events, and video storytelling. You’ll foster a close partnership with our Design System team on assets, resources, and guidelines to evangelize and educate staff, freelancers, and agencies on the appropriate usage and application of the Coursera brand expression system. You’ll be a key player promoting Coursera culture and values while also coaching the team on best practices to raise the bar on agile processes, quality and craft.

Responsibilities:

• Art direct integrated campaigns, event marketing, print, social, and video storytelling across Coursera’s global consumer, enterprise, and degree promotional experiences, bringing brand narratives to life in a globally consistent yet locally relevant way. 
• Evolve, enhance, and continuously optimize Coursera’s brand expression system to build and distinguish Coursera in the online education space. 
• Coach and inspire a team of creative designers to develop their talent, execution abilities, and subject matter expertise while fostering a healthy, remote-first, DEI culture. 
• Maintain a network of world-class creative and agency talent to scale and support our marketing organizational needs as necessary.
• Build and maintain strong cross-functional stakeholder relationships to gain alignment around brand creative strategy, concepts, and workflow processes.
• Partner with the Coursera Design System team to ensure education, awareness, and adoption of brand standards and guidelines across the company.
• Conduct collaborative and effective ideation and creative review processes to raise the bar on creative strategy, craft, and execution.

Basic Qualifications:

• 7+ years experience as a creative designer working on global brand advertising and developing high-impact creative for multi-channel, integrated campaigns.
• 3+ years of experience directly managing creative designers with proven ability to hire, coach, and develop talent on a team.

Preferred Qualifications:

• Experience working across B2C and B2B brands in a multi-sided marketplace with a strong portfolio of social storytelling, broadcast/tv spots, brand films, and interactive experiences articulating a global brand's values in action 
• Practiced working in an agile environment leveraging design thinking practices and scrum processes in a creative environment. You’re comfortable calling an audible when necessary to help teams succeed while keeping an eye towards longer-term strategic outcomes.
• Comfort managing and inspiring creative designers in a fast-paced environment executing demand gen and growth marketing initiatives.
• An effective communicator with demonstrated ability to present creative concepts and design rationale to executive stakeholders with clear oral, written and visual presentation skills.
• Proven ability to listen, negotiate, and balance stakeholder needs and priorities to support successful business outcomes.
• Experience managing a roster of agencies and consultants to support overflow projects and/or big strategic initiatives.
  

Nice-To-Have:

• Background routed in creative strategy, design systems thinking, and hands-on execution
• Experience in high-growth companies that have grown awareness via organic channels with product-led innovation, social media marketing, word-of-mouth, and/or freemium business models. 
• Passionate about the Coursera brand with a deep appreciation for the product and understanding of the customer’s experience.

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Compensation:

Our job titles may span more than one career level. The starting base pay for this role is between [$143,000 USD] and [$198,000 USD] . The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.

If this opportunity interests you, you might like these courses on Coursera:

• Leading Teams
• Design Thinking for the Greater Good
• Design Led Strategy