Digital Communications Manager

I. Position Summary

Reporting to the Digital Director, Communications and Creative, the Digital Communications Manager leads on Malala Fund’s digital brand, shapes the organisation’s voice and content and is responsible for growing our platforms.

The ideal candidate is a content creator and strategist — who specialises in video content and platforms — and is an expert on digital algorithms and how to optimise SEO. They stay up-to-date on current events, politics, tech, pop culture and social justice issues and are well-versed in what young women want out of social media and content. This individual has strong copywriting, video editing, interpersonal and networking skills and can build an online voice relatable to young women, globally.

Salary range:

US – $86,800 to $92,100

UK – £61,700 to £65,400

II. Responsibilities

Digital Strategy

• Raises awareness of girls' education by growing brand recognition for Malala Fund and our Education Champions and Fellows.
• Oversees online platforms with around six million supporters, mobilising them to become donors and advocates for girls' education.
• Coordinates with Digital Associate to develop work plans for Malala Fund's social media, leading on multimedia, copy, and roll-out strategy for all social media content.
• Supports Digital Director on content strategy and planning for campaigns; coordinating across Development, Programmes and Advocacy teams.
• Oversees all of Malala Fund's digital messaging and ensures brand integrity on all digital platforms.
• Evaluates and refines content strategy based on analytics.
• Works to optimise SEO.
• Monitors digital trends and algorithms and initiates the use of new technologies and improvements to our work.
• Represents the organisation and promotes our work at relevant events and through relevant speaking engagements.

Content Creation

• Produces multimedia content, including but not limited to short form videos and digital series.
• Drafts and/or edits campaign copy for email, social media posts, landing pages and graphics.
• Travels to gather content as necessary.
• Pitches and writes Assembly articles as necessary.

External Partnerships

• Manages partnerships with tech and social networking companies to enhance Malala Fund's presence on every platform; identifies opportunities to leverage relationships and amplify Malala Fund's global and national advocacy campaigns.
• Leverages relationships with tech and social networking companies to secure in-kind donations.
• Recruits and manages vendors and talent for digital campaigns, including photographers, videographers, producers, illustrators and graphic designers for Malala Fund's campaigns and content library.

Cross organisational engagement

• Strengthens our grantee network's capacity to gather content for Malala Fund's communications, advocacy and fundraising projects.
• Advises Education Champions and girl advocates on best practises for their individual and organisation's digital presence.
• Helps staff build their digital presence and align with Malala Fund's brand.
• Oversees and upholds safeguarding standards across social platforms; advises staff on best practises for online safety.

People Management

• Manages Digital Associate.
• Actively contributes to making Malala Fund a diverse and equitable workplace through inclusive practices and openness to different perspectives, cultures and ideas.
• Actively builds and maintains systems that allow for the growth and development of all direct reports.
• Welcomes and inducts new team members into Malala Fund, and facilitate collaboration across and within your team.
• Co-creates clear objectives and development plans for direct reports, and engages in regular and constructive performance conversations.
• Shares key messages and relevant information with direct reports, and seeks out, addresses and/or escalates feedback as appropriate.
• Ensures all team members understand and comply with Malala Fund policies, procedures and resources.

Organisational Culture

• Upholds the values of Malala Fund.
• Actively contributes to making Malala Fund a diverse and equitable workplace through inclusive practice and openness to different perspectives, cultures and ideas.
• Maintains behaviour and conduct that uphold the highest standards for safeguarding, professionally and personally.
• Acts as a role model for a ‘learning organisation’ culture by seeking insight and using problems as opportunities to learn.

III. Knowledge, Experience and Behaviours

Essential

• 4-6 years’ experience with content strategy and managing a brand or public figure’s online presence.
• Experience conceptualising and executing digital campaigns.
• Experience managing high-level partnerships and influencer engagements.
• Experience managing at least one employee.
• Experience working with a diverse group of professionals and beneficiaries.
• Strong understanding visual branding, tone and building an online presence.
• Social media trendsetter, knows how to build and maintain a loyal, engaged following - especially on video platforms like TikTok and Reels.
• A fundamental understanding of how digital platforms are used in key international markets like India, Pakistan and Brazil, how to optimise varying algorithms per platform - and a passion for using these tools to drive action and engagement.
• Strong editorial and creative copywriting skills.
• Ability to work in a fast-paced environment and handle multiple short-and long-term projects and requests simultaneously.
• Excellent judgement, leadership and decision-making skills.
• Networking skills - ability to develop, build on and manage Malala Fund's relationship with young activists, organisations in the sector, tech and social media companies, corporations, influencers and other supporters.
• Strong knowledge base of analytics and digital tools.
• Proven graphic design and video production/editing skills - able to use tools like Photoshop, iMovie, Final Cut and Canva for digital content creation.
• SEO/SEM.
• Training and facilitation skills, specifically related to branding and social media.
• Up-to-date with global current events, pop culture, meme culture, tech, politics and human rights issues.
• Awareness of global and regional issues and sensitivities, especially in regions where Malala Fund works.
• Strong commitment to Malala Fund’s mission, purpose and values.
• Strong commitment to gender equality, anti-racism, anti-discrimination, decolonisation and social justice.
• Strong commitment to professional development and continued learning.
• Excellent team player with ability to work independently and in collaboration with colleagues at all levels across departments and external stakeholders.

Desirable

• Working knowledge of any language(s) relevant to Malala Fund’s work.
• Public speaking / strong on-camera presence.
• Knowledge of organisations or companies catering to young women and their/our competitive advantage.
• Experience living or working in one or more of Malala Fund’s current and prospective programme countries.
• Experience working with/for young women and girls.

IV. About Malala Fund

Registered as a public charity in the U.K. and U.S., Malala Fund is working toward a world where all girls can learn and lead. With more than 130 million girls out of school today, we're breaking down barriers that hold girls back.

Malala Fund advocates for resources and policy changes needed to give all girls a secondary education. The girls we serve have high goals for themselves and we have high expectations for leaders who can help them. We invest in local education leaders and front-line organisations — the people who best understand girls in their communities — in regions where most girls are missing out on secondary school. We give girls the tools they need to advocate for education and equality in their communities and a platform for the world to hear their voices. We believe girls should speak for themselves and tell leaders what they need to learn and achieve their potential.

Please be aware we are reviewing applications on a rolling basis and reserve the right to close the vacancy should a suitable candidate be identified before the closing date.

Please note that due to the very high number of applications we receive when positions are posted, we are only able to respond directly to candidates with whom we wish to move forward in the interview process.

Malala Fund is an inclusive organisation and welcomes applications from under-represented and intersectional groups including BIPOC, LGBTQ+ and persons with disabilities. We are seeking people from different backgrounds, cultures, age, experience and identities, to provide a wide range of experience, ideas, views and insights into the strategy, policies, culture and ambitions of Malala Fund.

Malala Fund is committed to ensuring the safety of those involved in our work. Our first priority is protecting everyone who comes in direct or indirect contact with our organisation. Malala Fund has a zero-tolerance approach to abuse and exploitation by any of our staff, representatives or partners. We commit to ensuring that those who work with Malala Fund or on our behalf are able to work in an environment that is free from harm. To this end, Malala Fund reserves the right to conduct background checks on prospective and current employees.