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Join TED in their mission to spread knowledge, illicit curiosity and impact the global community as an Audience & Marketing Manager.
Overview
Salary
£80000 - £94000
Location
New York, NY, USA
Expires
Expires at anytime
Organisation Summary
TED is a global platform that encourages curiosity, fosters learning, and facilitates the sharing of ideas and knowledge. This non-profit platform engages people across different cultures and disciplines, aiming to deepen global understanding and impact communities positively.
Role Summary
- Drive strategy and execution of data-driven audience growth and marketing campaigns.
- Work cross-functionally to develop and implement campaigns that promote discovery, foster engagement and build a long-term audience connection.
- Grow audiences through various channels like email, web and social.
- Work towards expanding, diversifying and deepening audience engagement in support of TED’s community goals.
Role Requirements
- Develop and execute organic and paid strategies across various TED initiatives.
- Execute SEO and SEM strategies to increase discoverability and traffic.
- Initiate community-forward tactics to grow awareness and participation in TED programs.
- Develop and maintain audience lists to drive full-funnel engagement across campaigns.
- Support TED’s brand and marketing goals by creating cohesive, unified approaches.
Company Description TED is on a mission to discover and spread ideas that spark imagination, embrace possibility and catalyze impact. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge — without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and connection with others, and we invite everyone to engage with ideas and activate them in your community.
The Role The Audience & Marketing Manager drives the strategy and execution of data-informed audience growth and marketing campaigns, with a focus on expanding and diversifying top-of-funnel audiences while deepening engagement in support of TED’s broader community goals. Working cross-functionally across media, events, product, and business teams, they’ll develop and implement campaigns that drive discovery, foster meaningful engagement, and build long-term audience connection. This includes growing audiences for TED’s newsletters, events, digital platforms, and community offerings through channels like email, web, and social, as well as exploring more interactive, user-driven levers. Their work will inform retention and loyalty efforts, as part of TED’s objective to foster active participation and conversation around TED ideas.
Job Requirements Develop and execute organic and paid strategies to drive awareness and engagement across TED initiatives, including TED.com, newsletters, events and new digital offerings. Own and execute SEO and SEM strategies to increase discoverability and drive qualified traffic. Initiate new community-forward tactics to grow awareness and participation in TED programs. Develop and maintain audience lists that can be utilized to drive full-funnel engagement across campaigns and initiatives. Support TED’s larger brand and marketing goals by creating cohesive, unified approaches across all initiatives that highlight credibility and connection.
Benefits Full health benefits (medical, dental, vision), Paid family leave, Work-life balance is encouraged through our flexible paid time off. Free OneMedical and SpringHealth membership for you and your dependents to address physical and mental well-being. 401k with match.
Applications Details We invite all qualified candidates to apply online with their resume and cover letter.
