Affiliates and Influencer Marketing Manager

Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.

Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.

We’re looking for an Affiliates and Partnerships Manager to scale our digital partnerships activity globally. Working with affiliate networks, influencer collaborators and agencies, you will develop and execute a plan to increase Busuu users and revenues across our key tier 1 markets.

What does an Affiliates and Influencer Marketing Manager do at Busuu?

• Managing end-to-end all the in-house Influencer collaborations across all platforms:
  • Searching/scouting new talent - both directly and working with agencies
  • Contacting identified influencers
  • Negotiating the collaboration
  • Approving the content and making sure everything is ready to publish
  • Performance analysis - creating dashboards/reports to monitor performance
• Working with our affiliate network to grow our affiliate program:
  • Increase awareness of Busuu amongst relevant affiliates through active communication (newsletters, events, promotions etc)
  • Act as a day-to-day contact point for our affiliate network/s to ensure we are catering for the needs of our affiliates - design assets, feeds, promo codes etc
  • Optimise the overall performance of our affiliate/partnership programs by developing innovative commission structure
• Ensuring that we are communicating our new value proposition to our partners to help drive growth
• Results extraction and analysis: making sure our partnerships are being successfully measured by business KPIs. Analyse why partnerships are or are not working to push and replicate the best ones and learn from the underperforming ones.
• Be the POC for all things influencers/affiliates within the company

The candidate:

• +3 years experience in digital partnerships - influencer marketing, affiliate marketing, digital partnerships
• Experience of scaling campaigns globally, across both mobile and web environments
• Highly collaborative internally with the ability to build strong relationships and lead through influence - you will be working closely with the wider marketing team, Insights & Analytics, Brand/Creative, Product and Engineering.
• Experience working/managing agencies
• Mixing creative and analytical skills - you will enjoy reviewing results as much as being creative to deliver growth
• Good negotiator
• You will be naturally curious, with the ability to ask the right questions in order to optimise performance
• Excellent written and spoken English (main focus will be on US)
  
  At Busuu we want to ensure that you have access to some great benefits:
  • Our centrally located offices are well-equipped with free breakfast, plenty of snacks, fresh fruit, and free dinner of your choice if you need to stay late
  • Busuu offers a great Private Health Insurance scheme
  • There is a personal training budget just for you, so you can learn more in your field to ensure our employees can continuously grow and progress in their careers
  • We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working
  • We offer enhanced maternity and paternity leave
  • Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Friday socials, quarterly team, and company events
  
  What happens nextWe aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.
  • CV application review - We will review it as quickly as possible
  • Let’s chat - Quick chat with our team about your experience and the role
  • Interview - With the Hiring Manager
  • Case Study - At home case study to show off your skills
  • Interview - Interview to review the task and speak other colleagues in the team