Marketing Executive - Harper NonFiction

Introduction to the role

An exciting opportunity has arisen for a Marketing Executive to join our multi award-winning HarperNonFiction marcomms team.

As Marketing Executive you will be responsible for planning and implementing campaigns, as well as supporting members of the nonfiction marketing team on delivering integrated and innovative campaigns for some of our biggest brands.

HarperNonFiction is one the UK’s leading entertainment and lifestyle publishers home to some of the biggest names and bestselling brands in nonfiction, with authors including Peter Kay, Jay Shetty, Debbie Harry, Rob Beckett, Marcus Wareing, Micah Richards, Adam Buxton, Grace Dent and James Smith. Complemented by our quality narrative imprint Mudlark and lifestyle imprint Thorsons you will have the opportunity to be fully involved with our eclectic, genre-defining list across memoir, music, sport, self-help, personal development, cookery, health & fitness and gift.

This new role comes at an exciting time of expansion and change for us and you’ll have the opportunity to develop yourself and play an important role in our continued growth.

Key tasks and accountabilities

• Assist in developing and executing integrated campaign plans to meet marketing strategies and deliver against sales targets

• Develop engaging social and digital content to promote our authors and brands

• Assist with key company, marketing, and sales events and presentations including compiling decks, working with internal and external design teams and general support at events

• Assist implementation of paid social and display advertising campaigns including writing engaging copy, working on high quality asset creation and audience targeting

• Lead marketing on smaller campaigns

• Create print and digital consumer-facing promotional and retailer-facing sell-in materials (e.g. POS, proofs, digital assets and decks)

• Create and implement plans on key HarperCollins and author social, website and email channels including asset creation and copy 

• Build webpages and landing page via CMS builder to promote books and competitions

• Assist and, on certain projects, lead briefing of external design and media agencies for digital, audio, print and OOH advertising

• Assist in preparation and on-set at author video and photography shoots

• Manage campaign budgets

• Provide general marketing support to senior marketing team

• Staying up-to-date with latest marketing and industry trends and sharing new learnings, interesting campaigns or ideas with team

• Act is first point of contact for group marketing functions for social media and email content and metadata including attending relevant meetings

• Attend and assist at key launch and industry events

Skills required

• Basic marketing experience in a content, media or similar business – or qualification in that area

• A team player with strong interpersonal and communication skills

• Demonstrable enthusiasm for marketing in all its forms across different media and platforms

• Creative with an enthusiasm for social media and an interest in developing great content and partnerships

• Experience managing multiple projects at a time

• Enthusiasm for books and entertainment

 Desirable:

• Strong eye for design

• Good tech and design skills including using photoshop and video editing software

• Experience with database and social media management platforms (e.g. Hootsuite)

Benefits 

• Hybrid working model (2+ days in the office) 

• 28 days holiday plus bank holidays (option to buy and sell holiday days) 

• Enhanced pay for maternity, paternity, adoption and shared parental leave 

• Private healthcare cover and life assurance 

• Relocation rent loan

• 2 volunteering days

• Free access to HeadSpace, employee assistance programme (24 hour helpline), mental health first aiders, and a wellbeing portal 

• Employee networks: HC All In (open forum), Elevate (for ethnic minority colleagues), HarperParents, Menopause at Work and Pride at HC 

• Unlimited training on our Learning and Development portal, management courses (up to MA level) and mentoring programmes 

• Virtual GP and eyecare vouchers 

• Charitable donation matching and volunteering day 

• We're a certified Carbon Neutral company 

• Free e-books and audiobooks, newspaper subscriptions and discounts on books 

• Subsidised canteen and retail discounts 

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our People Advisor at [email removed - click apply for more details] with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.