Senior CRM Manager

Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.

Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.

What does a CRM Manager do at Busuu?

Working closely with the Activation Squad and the wider CRM team, you’ll be key to driving revenue and premium user growth. You will be responsible for the end-to-end delivery, from strategy development to the execution of campaigns, and evaluation of performance against KPIs.

In this role you’ll:

• As a CRM Manager, you will play a vital role in the Activation Squad and will be responsible for driving revenue and premium user growth through email and mobile channels (push and in-app).
• You will work closely with the Head of CRM and Activation squad (product team) to define and optimize the activation CRM strategy, challenging the status quo with your growth mindset.
• Your key responsibilities will include owning the delivery of promotional and triggered campaigns across email and mobile channels, as well as supporting the wider CRM team with non-promotional campaigns such as engagement, retention, and onboarding campaigns. You will analyze campaign results and use the data to propose new initiatives and A/B tests.
• You are highly data-centric and comfortable self-serving and modeling data when needed. Your commercial awareness enables you to understand and explain the business context for decisions.
• In addition to your core responsibilities, you will work closely with the insights, customer service, and research teams to identify opportunities to optimize conversions and engagement. You will collaborate with relevant creative, product, and marketing teams to deliver consistent customer experiences across channels.

What we’re looking for in a CRM Manager :

• 4/5+ years CRM experience within an international business, ideally having worked on multi-language campaigns
• Strong leadership and management skills
• Experience of cross channel CRM systems; preferably Braze
• Equal balance of data-driven and creative
• Good eye for detail
• Loves A/B testing, and knows how to use the results to improve performance
• Good at multitasking
• Team player and someone who enjoys working with other people

At Busuu we want to ensure that you have access to some great benefits:

• Our centrally located offices are well-equipped with free breakfast, plenty of snacks, fresh fruit, and free dinner of your choice if you need to stay late
• Busuu offers a great Private Health Insurance scheme
• There is a personal training budget just for you, so you can learn more in your field to ensure our employees can continuously grow and progress in their careers
• We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working
• We offer enhanced maternity and paternity leave
• Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Friday socials, quarterly team, and company events

What happens next

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around. The hiring process for Senior Growth CRM Manager are the following 5 steps:

• CV application review - We will review it as quickly as possible and update on the next steps
• Let’s chat - Quick chat with our recruiter about your experience and the role
• Task - You will be asked to take a short test on how you would tackle some common CRM tasks
• Interview with Hiring Manager
• Cultural/ Leadership Interview

Our platform is for everyone, and so is our workplace. We pride ourselves on embracing our differences, whether they're cultural, racial, religious, or otherwise. This means each one of us comes to work knowing that we have a voice – and a safe, judgment-free zone to speak freely.

If you like the sound of that, join us. We'd love to hear what you have to say