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Help shape the future of language learning at Busuu, a globally recognised EdTech leader
Overview
Salary
No salary declared 😔
Location
London, UK - Hybrid
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Expires
Expires at anytime
Organisation summary
Busuu, an award-winning leader in the EdTech industry, is at the forefront of revolutionising language learning. With a community of over 120 million users, we leverage AI technology and real-life lesson content to make learning languages straightforward. As part of the influential Chegg family, we aspire to empower people globally through languages.
Role Summary
- You will be fulfilling a crucial role as Senior Performance Marketing Manager, pioneering growth via expert performance marketing.
- You'll be a hands-on leader, ensuring marketing channels' optimal performance while scaling efficiently.
- Responsibilities will include quality assurance of campaign structures, leading tests, developing strategies for channel optimization, and refining team processes.
Role Requirements
- Proven proficiency in Google Marketing Platform and at least one additional acquisition channel (ASA, Meta, or TikTok) is mandatory.
- Applicants should be able to design and execute controlled experiments within a marketing framework and possess great communication and collaboration skills.
- Experience in nurturing and inspiring marketing talent is also required.
Application Process Details
- Benefits include a centrally located office, free meals, generous health insurance scheme, dedicated training budget, flexible work hours, enhanced parental leave, and a variety of social activities.
Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning. Busuu's vision is to empower people through languages. We are the world's largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life. Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.
The role: As a Senior Performance Marketing Manager at Busuu, you'll play a key role in driving Busuu's growth through expert performance marketing management, process innovation, and team leadership. You'll balance hands-on execution with strategic oversight, ensuring our marketing channels perform efficiently and scale effectively. Responsibilities include overseeing channel performance, implementing optimization strategies, quality-assuring campaign structures, building and refining team-wide processes, developing frameworks for bidding, and leading the ongoing development of our testing framework.
Job requirements: We are looking for someone with deep expertise in Google Marketing Platform and mastery of at least one additional acquisition channel (ASA, Meta, or TikTok). You should have a proven ability to design and execute controlled experiments within a marketing experimentation framework, a process-driven mindset, excellent collaboration and communication skills, and experience leading, inspiring, and developing marketing talent.
Benefits: At Busuu, you will have access to a centrally located office with free breakfast, plenty of snacks, and fresh fruit. We offer 2 free lunches per week, a great Private Health Insurance scheme, a dedicated training budget, flexible working hours, a hybrid model of working, enhanced maternity and paternity leave (depending on location), and lots of social activities to join.
