Campaigns Officer

Role: Campaigns Officer

Contract: Permanent, Full- time (37.5 hours)

Salary: £ 30,206 - £ 33,228 per annum

Closing Date: 9th May 2023

The Campaigns Officer is an exciting role that works to mobilise campaigners and grow public support for our campaign to End Youth Homelessness.

Using both creative and technical skills, the role will support Centrepoint to deliver meaningful policy change. You will have experience in email engagement, lead generation and paid social media campaigning. You will be adept at using data to inform your campaign planning and be a good copywriter.

Day-to-day you will be building online actions, developing engagement strategies, writing email campaign copy, analysing the results of existing campaigns and working across the directorate to build new engagement ideas.

This role will be based in the Policy, Research and Campaigns team, and will work closely with the Communications and Marketing team as well as with fundraising teams.

Key Responsibilities

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• Advise on the design and development of campaigner mobilisation activities to help secure change across our campaigns
  
• Build and maintain high engagement relating to ongoing campaigns. You will work closely with colleagues in the communications team who manage our website and social channels.
  
• Working with the public affairs team to map out engagement strategies for our campaigners including email campaigns, lead generation and paid social campaigns to secure regular actions e.g. writing to MPs, signing petitions etc.
  
• Writing engaging copy for email communications, website landing pages and paid social and lead generation campaigns. Condensing complex policy messages into accessible copy and ensure consistency of messaging across our channels.
  
• Working collaboratively with colleagues across the Policy and Communications directorate to secure engaging content for campaign emails, case studies and stories. 
  
• Managing an email content calendar, liaising with colleagues across the wider organisation to ensure our audiences receive the right messages, in a timely manner, avoiding clashes.
  
• Analysing campaigns based on key campaigning metrics through Google Analytics, social media platforms like Hootsuite and email marketing platforms like DotDigital. Presenting results of analysis and making recommendations for improvement.  
  
• Work with the communications team on execution of brand awareness campaigns.
  

Key Skills

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• Understanding of Theory of Change and how campaigns activity can support to bring about policy change.
  
• Knowledge of different campaigning tactics and tools and engagement tactics including high and low bar asks.
  
• Excellent communication skills (verbal and written) with close attention to detail and experience in writing and editing impactful campaign communications. This includes excellent copywriting skills.
  
• Good political judgement, and understanding of UK political environment. This includes a clear knowledge of local and national government structures as well and decision-making processes.
  
• Experience of the political influencing environment.
  
• Knowledge of social media platforms, in particular paid social platforms Facebook Ads Manager.
  
• Knowledge of campaigning tools like Engaging Networks, New Mode or similar to build and edit campaign actions.
  
• Excellent organisational skills with the ability to prioritise workloads and work to tight deadlines.
  
• Understanding of and commitment to the aims and objectives of Centrepoint.
  

Key Experience

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• Experience of working in a campaigns role, including planning and executing digital campaigns. 
  
• Experience of using campaigning tools like Engaging Networks, New Mode or similar to build and edit campaign actions.
  
• Experience in lead generation campaigning and paid social campaigns.
  
• Experience in using email marketing platforms like DotDigital.
  
• Experience of developing audience engagement strategies.
  
• Experience of writing engaging campaign copy.
  
• Experience of measuring and reporting on campaigns and their impact.
  
• Experience of working with a charity and/or with young people (desirable).
  
• Experience in involving those with lived experience in campaign development or actions (desirable).
  

Why join Centrepoint?

Our staff benefits include:

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• 25 days of annual leave per year, rising by one day per year to a maximum of 27 days
  
• Healthcare cash plan
  
• Private Medical insurance
  
• Income protection
  
• Employer pension contributions of 5%
  
• Clear career progressions, linked to portfolio work, that enables movement up the pay scale
  
• Access to Cycle 2 Work loan scheme
  
• An interest-free travel loan
  

At Centrepoint we challenge the discrimination within society that contributes to youth homelessness, and we are just as committed to fairness and equality within Centrepoint itself. We are passionate about ensuring all of our colleagues are made to feel included in the work we do and that we value the rich diversity within the organization.

We are an equal opportunities employer and we welcome applications regardless of sex, gender, race, age, belief in any religion and none, gender identity, ethnic origin, class, sexuality, nationality, appearance, unrelated criminal activities, disability, responsibility for dependents, part time or shift workers, being HIV positive or living with AIDS, lived experience of homelessness or using young people’s services and any other matter which causes a person to be treated with injustice.

Centrepoint’s policy is to recruit, employ and promote people on the basis of their suitability for the work to be performed, and to this end, our aim is to ensure that all applicants, employees and volunteers receive equal treatment.

Don’t miss out on this fantastic opportunity - click ‘Apply’ now!