Senior Performance Marketing Manager, B2B

Who We Are: 

At Calm, we have a simple, albeit BIG mission: to make the world a happier and healthier place. Through our website, blog, and app—filled with meditations, sleep stories, music, movement, and more—we’re redefining what mental care looks like in 2021 and beyond. With over 100 million users worldwide, 100,000 new users daily, and our growing partnerships with major companies, we’re having a positive effect on more and more people each and every day. And while the heart of Calm is digital, we are growing and expanding offline with a variety of products and services to help deliver on our mission of health and happiness, the world over. 

What We Do:

More than ever people are seeking wellness at work and Calm is at the forefront of making wellness core to the success of organizations everywhere.  Our mission on the Calm for Business team is to improve the health and happiness of employees across the globe. To achieve this mission, we partner with organizations around the world to bring Calm products and programs into the workplace. With over 1,500 corporate partners and growing, we’re a highly collaborative, entrepreneurial, and mission-driven team that is passionate about improving employee well-being and creating healthier workplaces. 

What You'll Do:

We’re looking to hire a Sr. Manager of Performance Marketing to lead the growth of paid acquisition channels and results for Calm Health. This role will report to the Director of Demand Generation and is an opportunity to take an incredibly successful brand to the next level with an innovative approach to performance-focused marketing. This individual will lead the strategy and execution of performance marketing channels which includes paid search, paid social, retargeting and affiliate marketing. Other things you’ll do:

• Lead the creation, execution and analysis of our digital marketing channels to drive inbound leads and engagement with target accounts; channels include, but are not limited to, paid media, SEM, paid social, display, and referral
• Own the relationship with our performance marketing agency and partner to create high-performing campaigns across digital channels that drive high-quality, cost-effective leads to meet our goals for leads and ARR
• Partner with the creative team to ensure campaign assets are high-performing and on brand, while driving engagement and results 
• Collaborate cross-functionally with content marketing and marketing operations to optimize our SEO strategy 
• Own, track and measure channel performance against goals and KPIs and share results across the marketing organization
• Work closely with Sales and Marketing Operations to understand, report on, and strategize around marketing campaigns and programs, reporting metrics and lead scoring 
• Manage the global digital marketing budget including program level allocation, daily campaign budgets and spend pacing and making adjustments when needed to meet goals
• Implement an operating model focused on continuous “test-and-learn” approach, including the ongoing testing of ad copy, offers, messaging and landing pages that drive conversion at different stages of the marketing funnel
• Build an integrated approach between awareness and consideration campaigns, being thoughtful and balanced with both brand and performance campaigns
• Manage growth into new geographic regions and languages to expand paid programs into EMEA, APAC and LATAM

Who You Are:

• 6+ years of B2B Saas demand generation experience; expertise in acquisition channels and tactics including hands-on experience managing campaign execution across a combination of paid search, paid social, video, display, mobile advertising, and remarketing programs
• Strong project management and problem-solving skills 
• You’re articulate and can communicate a plan and vision to peers and senior leaders across the company
• A creative thinker focused on delivering compelling messaging that converts
• Ability to think strategically and balance short-term and long-term priorities
• Deep understanding of performance metrics (CPM, CMI, CPA, CPC, CPL & LTV) and working with BI and analytics tools (GA, Looker, Tableau, SFDC)
• Experience with Hubspot/Marketo, Salesforce, Google Analytics, Google Ads, social platforms (LinkedIn, Facebook, Instagram) 
• Experience with A/B and multivariate experiments to analyze and optimize channel and campaign performance
• Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail