National Account Manager, Convenience and High Street

About Goodrays

Goodrays is redefining the future of wellness with the world’s most misunderstood plant. We develop natural calming remedies with the UK’s most effective CBD doses. Our premium CBD drinks, CBD oils and CBD gummies offer the UK’s most comprehensive CBD range delivering sophisticated flavour experiences and effective relaxation benefits, from morning to night.

Now firmly established as a market leader, Goodrays has experienced unprecedented growth over the last 3 months alone. Goodrays is the sole supplier of CBD drinks to Tesco, the UK’s largest retailer, and one of only two brands launched within Waitrose, the UK’s most premium retailer, becoming one of the fastest growing FMCG brands in the UK.

We are a business with sustainability and accountability at our core, built by a team with a history of creating powerful, dynamic brands and growing them to notable success.

The Category

Goodrays is leading the UK CBD category growth, which is worth an estimated £690 million annually, and disrupting the global CBD market which is set to grow from $4.7 billion in 2022 to $17 billion by 2026.

CBD has become one of the fastest growing categories in mainstream retail with consumers and distributors adopting the category at an extraordinary rate. Google searches for ‘CBD’ are 26 times higher than other high-profile searches such as ‘Low-alcohol beer’. One in five UK consumers have now tried a CBD product and for those who haven’t, another three in ten consumers are looking to access the category, tapping into wider health and mental wellness trends.

With a pipeline of mainstream retail launches and expansions taking place in 2023, and high barriers to entry, Goodrays is set to lead the category growth for the next five years.

The Role

Goodrays is looking for an energetic, organised and entrepreneurial national account manager to join our all-star team to gain listings, drive volume and brand awareness in 2023 and into the future.

The role will require experience in sales and account management within FMCG business, ideally within a challenger brand . The successful candidate will work closely with the Head of Sales, Head of Marketing and the CEO.

This is a great opportunity to join one of the first mainstream CBD companies in the UK and help us to disrupt the alcohol, sugar and caffeine industries to revolutionise health and wellbeing.

As the National Account Manager you will take full P&L accountability alongside the development of medium and long-term strategic growth plans in order to deliver net profit and gross Sales targets. You will also be responsible for building the overall category and customer within High Street, Convenience and Impulse channels with the opportunity to manage Grocery channels.

Key responsibilities:

• Drive new business and managing the P&L across high street, convenience, impulse and health channels including key accounts such as WH Smith, Boots, Holland & Barrett, Superdrug, Spar, Coop etc.
• Generating leads for targeted accounts, drafting and executing outreach to targets and managing a fast-moving sales pipeline.
• Complete product drops, build trade relationships and follow up with potential customers.
• Organising sales meetings, developing pitch decks, drafting compelling commercial and consumer-focused proposals.
• Execute sampling activations and events activations with Goodrays Land Rover and Goodrays sampling stand to increase brand awareness and get ‘cans in hands’.
• Executing marketing campaigns with existing Goodrays accounts to increase product visibility, brand awareness and rate of sale.
• Working with wholesale partners to liaise on targets and product delivery logistics.
• Managing accounts with orders, inventory, pricing and promotional materials.
• Educating sales staff on product benefits, perfect serves, consumer audience and key drinking occasions.
• Forecast on expected volumes and sales pipeline and communicate with production and operations teams.
• Provide weekly reports on sales performance and help develop and manage sales KPIs and sales trends.
• Reporting on customer feedback and working with the product and marketing teams on new formats, occasions, product development and communications.
• Balancing time between visiting accounts and leads out in the field and building a sales pipeline and commercial proposal from home and the office.

Key attributes:

• Experience and knowledge of the FMCG or CBD industry
• Comfortable with selling products to national accounts and managing relationships
• Strong communication and listening skills
• Numbers driven, goal orientated and sales motivated
• Highly organised and time efficient
• Entrepreneurial, enthusiastic and positive mentality

Proposed Package

• Competitive Base Salary
• Opportunity to join the Employment Incentive Management Scheme
• Travel card and travel expenses included for field visits
• Pension available
• 3 days a week in our new offices in Whitechapel
• Flexible working hours available
• Great company culture
• Monthly team off-site days