Digital Marketing Executive

About us:

Volcano Coffee Works is one of London’s leading small-batch coffee roasters and was born from a belief that everyone should be able to enjoy great speciality coffee. We’ve been roasting coffee since 2010 and the Volcano team work from a state-of-the-art roastery in Brixton, Volcano is a proud B Corp and carbon neutral business with strong ethical and sustainability credentials at its core.

The Role:

Reporting to the Head of Ecomm & Digital Marketing, the Digital Marketing Executive is required to support in executing the Digital & Ecomm teams roadmap, consisting of email marketing, affiliate marketing, website management, SEO and other digital marketing tasks where required.

This is a truly diverse and desirable role for someone who wants to develop their skills in an agile digital marketing team. We are looking for someone who is highly motivated, keen to develop and who thrives within a fast-paced, entrepreneurial environment.

The ideal candidate will have 1-2 years experience within a similar role and is able to clearly illustrate the importance of digital channels in developing and growing brands online.

Responsibilities:

• Ownership of the email marketing channel using Klaviyo, including the creation of weekly emails, database segmentation and reporting on performance.

• Creation of automated email programs to support introducing new customers and retaining existing ones.

• Implementing initiatives to help grow the email database

• Regular reporting of email performance (using Klaviyo and Google Analytics) and other digital channels where required including SEO and website metrics.

• Support with website management on Shopify including landing page and category creation, product upload and merchandising, banner changes, discount code creation, conversion rate optimisation and user journey improvements.

• Driving SEO best practice where relevant through onsite optimisations.

• Support with executing the affiliate marketing strategy and day to day management of the account such as approving appropriate affiliates and commission payments.

• Influencer sourcing and relationship building to ensure organic coverage across social media platforms

The Ideal Candidate:

The ideal candidate will have the following experience:

• Minimum of 2 years working within a similar Digital Marketing role.

• Passionate and entrepreneurial digital marketing enthusiast with email and affiliate marketing experience.

• Understanding and demonstrable experience of email marketing (preferably with Klaviyo or equivalent) including best practice, creation, sending, segmentation, testing and reporting.

• Knowledge and experience with website CMS and reporting tools eg. Shopify and Google Analytics

• Knowledge of SEO onpage, offpage and technical best practice.

• Knowledge of affiliate marketing and opportunities within this channel.

• A strong knowledge of all Microsoft Office programmes

• Strong communication skills and collaborative personality

• Bachelor’s degree or equivalent preferable

• UK based

• References upon request

What we offer

· A casual, fun and supportive work environment within a dynamic and fast-growing industry

· Coffee training.

· Competitive salary and bonus packages.

· 1 Refresh day, 1 Charity day and Day off for you Birthday (if a work day)

· Friday Early Finish (4 pm in July & August)

· Company pension.

· Fully stocked kitchen for breakfast and cooked lunch 1 x per week

· Team incentives and activities.

· A supportive working environment.

· Company laptop.

· Free coffee in the office and 50% off coffee to take home.

Please hit Apply to send your CV, salary expectation and a cover letter to Volcano Coffee Works if you are interested in this role.