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Content & Social Media Manager

Bloom & Wild

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Posted over 30 days ago...

Expired

Join Bloom & Wild as they are looking for a Content & Social Media Manager

Overview

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No salary declared 😔

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London

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Expires at anytime

Bloom & Wild is re-inventing the $60B global flower industry. Over a billion flower exchanges take place every year and industry satisfaction levels are low. Driven by our vision of creating the destination for making life a little more thoughtful and beautiful, we do things differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. And we’ve seen impressive traction to date - we are Europe’s largest direct to consumer flower company.

In January 2021 we announced our £75 million Series D funding round, led by General Catalyst (backers of Airbnb and Deliveroo), alongside other top tier investors including Index Ventures (investors in Wise and Glossier). We are home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte, having acquired bloomon in April 2021 and Bergamotte in July 2021. Together, we are active in 8 countries. 

We really care about creating a diverse and inclusive team and we welcome people from all backgrounds, with different perspectives, ideas and experiences to work with us. In our team, everyone has the freedom to give their opinion, grow in their career and be part of a genuinely caring and inclusive team.

Brand & Creative at Bloom & Wild

We’re a vibrant and dynamic bunch of 15 creative thinkers across 3 disciplines: brand (including brand management, brand partnerships and social media), creative (including creative concepting, art direction and copywriting, production, graphic, content and physical product design) and communications (consumer and corporate PR). We’re responsible for our global brand strategy and creative output and work with teams across the business in all markets to bring this to life.

We use customer insight and creative flair to build uplifting and innovative brand experiences for our customers and constantly challenge ourselves to do better. We collaborate closely with Research to inform our thinking, the Range and Business Development teams on designing our products and services, with the Germany team on plans that resonate in their local market and with our Digital Product and Design teams on our website and app.

We’re passionate about who we are as a brand and how we show up creatively in the world - and we love seeing Bloom & Wild grow, so we work at pace, pouring thought and care into everything we do.

The role & ways of working:

Our Content & Social Media Manager is responsible for combining channel expertise with a deep knowledge of our brand and range stories to create rich content. You'll provide a crucial connection between the Range team, the Creative team and marketing channel owners, translating business and brand priorities into engaging consumer comms. With a finger on the pulse of what's trending and a deep understanding of what makes our audience tick, you'll be the guardian of our social media strategy and will play a vital role in influencer strategy and execution. 

Content:

Responsible for the creation of campaign and seasonal direction content strategies, working collaboratively with Range & Creative Lead content brainstorms with marketing channel owners to help shape channel content strategies  Gather insight/research to inform content plans from internal and external sources (e.g. Google trends) Define the UGC strategy and ensure the content is utilised effectively across channels Own the video content strategy and work closely with the Creative team to ensure high quality output which meets channel best practices

Organic socials:

Define and implement the global social media strategy  Guardian of the social media testing roadmap striving to constantly improve KPIs  Set quarterly objectives and targets across BAU content and brand campaigns  Plan and execute all brand campaign content for organic social, ensuring content is tailored to each platform  Accountable for spotting reactive content opportunities which insert Bloom & Wild into culture in a meaningful way and rallying the team to execute them in a timely manner   Responsible for delivering campaign-based reporting with actionable learnings and sharing these with the wider team  Be the go-to for insightful social industry news and sharing articles and resources with the team and wider business to help upskill those involved in social content creation  Work closely our German Brand Manager to share best practices 

Influencers:

Collaborate with our PR Lead to define and implement the influencer strategy Contribute towards setting objectives and identifying the right pool of influencers for brand campaigns Lead on managing the paid influencer relationships including; outreach, agreeing fees, contracting, creative briefing and reporting Own the influencer gifting programme and provide regular reports on its effectiveness Responsible for ensuring influencer content is utilised across channels to maximise impact 

About you:

Proven experience in a similar role for another consumer brand A source of knowledge regarding the latest developments in social media and a desire to stay up-to-date with the latest trends Experience with social media management tools and analytics platforms Experience managing micro & macro influencers Highly literate, with excellent written and grammatical skills Excellent communication skills and the ability to work collaboratively with a team Creative flair with passion for creating own content as well as experience being on photoshoots  Familiar with Google Suite and design tools like Canva, Adobe and Figma Strong attention to detail and the ability to work independently Flexible, adaptable and organised. Thrives in a fast paced environment Basic understanding of SEO

Why Bloom & Wild?

To care wildly for our customers, first we care wildly for our teams.  We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

🌻 Work that works for you 

- Flexible working (core hours from 10-4pm)

- Work Abroad for up to 30 days each year 

- Summer hours: every Friday afternoon off during July and August (trialling in 2023)

- Share in our success with a choice to take equity options from day 1

- Enhanced family leave policy and a workplace nursery scheme

- 1 day per year to volunteer on a project that’s close to your heart

🌴 Time off

- 25 days’ holiday + your birthday and bank holidays each year

- Option to buy an extra 5 days’ holiday each year 

- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health & Wellbeing

- Health cash plan through Simplyhealth

- Mental health support through Open Up, including access to online therapy sessions

- Allies and champions groups

- Mental Health First Aiders and awareness training for our managers 

- In person and virtual yoga every week

- Cycle to work scheme

- Our office kitchen is stocked with healthy drinks and snacks to keep you going

- Financial wellbeing support through Bippit

- Workplace pension contributions

🌳 Growth & Development

- A flexible training framework for every stage of your career development through our Bloom & Learn programme

- Access to the Goodhabitz learning platform

- Mentee and mentor opportunities with our external partners, such as The Women's Association and Future Founders

- Internal & external  Speaker Sessions on a variety of different inspirational topics 

💐 Moments that matter

- Social & wellbeing monthly calendar

- We love to celebrate birthdays, anniversaries and other important milestones!

- Summer and End of Year events, team lunches and post-peak celebrations

- Irresistible discounts on our products, blooms & subscriptions!

Your application experience is important to us and we’re keen to adapt to make every interaction even better. We welcome feedback on our recruitment process and would love to hear from you directly on how we can improve. If you have any suggestions please feel free to let us know.

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