Content Lead - Health Assistant

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

Flo needs a talented Content Lead to take its Health Assistant chatbot to the next level. 

Managing a team of two writers, and working closely with product, medical and legal, you’ll be responsible for Flo Health Assistant’s dialogue creation and continuous improvement of its library of dialogues. 

From ensuring HA maintains a point of difference each from Flo’s other content formats, to employing unique Flo’s tone of voice through each dialogue, we need someone with a demonstrable passion for excellence in content creation and content experiences.

Reporting to, and working closely with, Flo’s Chief Editor, alongside a talented team of Editorial Content and Content Design Leads, your collective remit is to deliver excellent content experiences to meet people’s health needs, with each content platform contributing towards Flo’s overall content strategy

Your Experience

Must have:

• 
  
• You have a proven track record in women’s health content and a love for the difference it makes to peoples everyday lives, preferably within an app environment
  
• You have a demonstrable skill in crafting content that speaks a user’s language in every conceivable way
  
• You’re a highly effective communicator who knows how to get the very best out of a team while also being able to influence senior stakeholders based on clear rationale, data and your relevant experience
  
• You love slashing through complex jargon and keeping things simple for maximum user engagement AND take out
  
• Highly curious, you value the importance of user research, experimentation and testing
  
• You thrive on new challenges and proactively seek opportunities to improve content
  
• A demonstrable passion for delivering excellence in content creation / experiences
  

What you'll be doing

You'll be responsible for:

• 
  
• Leading all content creation for Flo’s Health Assistant chatbot, and its positioning within the app and brand in order to drive engagement (an obsession with user psychology and behavior is a must!)
  
• Taking data insights related to our chatbot and its dialogues and responding with creative solutions to drive metrics skywards 
  
• Ensuring Flo’s best-in-show quality and tone of voice guidelines are delivered in every chatbot dialogue
  
• Continuing to develop the personality and value prop of Health Assistant, versus 
  
• Collaborating with product managers in developing concepts for new chats
  
• Editing all Chatbot copy to ensure quality, tone and engagement
  
• Engaging with our in-house research, experts and community teams to ensure we’re always deliver on user need, and deliver on it in the optimum way
  
• Spotting new content opportunities/trends for conversation design in the wider market, and ensuring regular upskilling of the chatbots team.  
  
• Managing the team’s capacity and workload
  
• Managing customer support requests related to chatbot content.
  

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