DIRECTOR OF MARKETING & COMMUNICATIONS

Founded in 1994, Outward Bound Costa Rica offers a range of experiential education programs promising challenging physical activities across Costa Rica and Panama with a focus on personal development, leadership and cultural immersion. Participants include mostly high school and college-age students from diverse local and international backgrounds. Target markets also include educators, social/business groups and troops. Our courses are 8-85 days and include surfing, whitewater rafting, kayaking, scuba diving, climbing, rappelling, hiking, camping, homestays, and service projects.

Outward Bound Costa Rica maintains approximately 15-30 part-time instructors and full-time staff. As a small non-profit organization, all team members are expected to contribute to the operations of the organization. The following description of duties is not inclusive of all tasks for which the Director of Marketing & Communications will be responsible. Additionally, staff members live and work in close quarters, and an ability to adapt to and thrive in this environment and resulting culture is essential to the success of the candidate.

JOB DESCRIPTION

The Director of Marketing & Communications oversees all communication and marketing efforts and directly manages two to four staff members with the ultimate aim of effectively promoting all Outward Bound Costa Rica programs, communicating the organizational brand and increasing student enrollment/participation.

This position requires relocating to Costa Rica. The Director of Marketing & Communications reports directly to the Executive Director.

RESPONSIBILITIES

• Develop and lead marketing and communications strategy to increase brand, products and service awareness to a local and international audience
• Maintain a tracked budget while ensuring that all organizational marketing/communication goals are met; consistently seek out time saving methods that increase efficiency
• Ensure all materials and communications disseminated from Outward Bound Costa Rica align with organizational values
• Hire/recruit/train/mentor all communications staff; conduct regular staff reviews
• Serve as the Outward Bound Costa Rica spokesperson in the event of customer service issues,
• disciplinary or medical problems or emergency situations with clients, partners and media
• Coordinate and lead internal communication efforts (i.e. organize and lead staff meetings as needed)
• Proof all promotional material before it is released for public consumption (print, website, etc.)

U.S. Toll-free +1.800.676.2018 | Local +506.2278.6062 | Fax +1.866.374.2483 | www.OutwardBoundCostaRica.org

• Serve as the Human Resources contact for communication staff including recruitment, salary/benefits, staff incentives, housing/office operations, etc.
• Act as principal communications liaison between Executive Director, Program Director and office staff
• Work with the Program Director to create new products (i.e. summer camps, group programs, open
• enrollment courses, etc.) as well as annual pricing tables and course schedules
• Assist communications and programming staff as needed with various tasks from writing to online
• content management to customer service.
• IDEAL CANDIDATE PROFILE
• The ideal Candidate will have B.A. in Marketing/Communications (or similar degree) and 5+ years of professional experience in marketing/communications - including online marketing and community development.
• Minimum of 1-2 years of supervisory or management experience within the public or private sector
• Native level of English and intermediate to advanced Spanish language skills required; advanced to
• fluent Spanish preferred
• Demonstrated ability to work collaboratively with a close-knit and diverse team
• Experience with crisis communications and/or customer service
• Demonstrated ability to think strategically and creatively about the role of communications in achieving
• the organization's goals, especially in terms of leveraging resources, developing a robust online
• community presence and building awareness across an international audience
• Outstanding writing, editing and speaking skills
• Excellent interpersonal/diplomacy skills
• Ability to manage multiple projects at once and maintain a long-term perspective despite sudden high-
• priority tasks being assigned
• Minimum of one year's experience living outside your country of origin; cultural sensitivity and
• appreciation of diversity
• Previous cross-cultural work experience
• Knowledge of Microsoft Office, Word, Excel, PowerPoint; Familiarity with both PCs and Macs
• Direct experience with WordPress, Salesforce (CRM), Google Analytics and/or Google Ads preferred
• Knowledge of basic HTML; tech-savvy candidates preferred
• COMPENSATION PACKAGE
• Monthly stipend plus annual bonus
• Travel insurance coverage and preventative medical stipend
• 30 days paid vacation plus 4 days throughout each year for visa renewal, comp days during
• weekend or overtime coverage (especially during high season)

U.S. Toll-free +1 800.676.2018 | Local +506 2278.6062 | Fax +1 866.374.2483 | www.OutwardBoundCostaRica.org

• Plane ticket to and from Costa Rica
• Private & fully furnished apartment on our Main Base (located SE of San Jose in San Ramon de
• Tres Rios) - all utilities included (water, electricity, and wireless internet)
• Access to Outward Bound Costa Rica courses and equipment for personal use when available
• Use of Manuel Antonio beach base and private cabina when approved by the Director of
• Programming
• ESSENTIAL QUALITIES
• Cultural sensitivity
• Ability to separate personal and professional issues
• Spanish language skills (conversational ability or above strongly preferred)
• Personal interest in outdoor education and the mission of Outward Bound
• Ability to multi-task and stay focused despite regular interruption
• Sense of humor
• Tenacity about traveling and/or finding personal connections in the greater San Jose area despite
• challenges (i.e. bad weather, limited transportation options, cultural differences, etc.)
• Openness to collaboration and/or differing opinions
• Ability to manage conflict with openness and tact
• At least one year living, working or studying outside of your home country 

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