Digital Marketing Manager

About Media Trust

At Media Trust, we believe it’s by giving everyone a voice that we’ll get to a more equal society. That’s why we’re working with hundreds of charities to strengthen their storytelling, advocacy and campaigning, press engagement and social media. We do this through media, communications and digital skills training delivered in partnership with our media and creative industry partners and by matching media industry volunteers with charities looking for comms support. At the same time, our youth programmes are giving thousands of young people the creative digital media skills, access, and mentoring support to break into the media.

About the Role

Digital engagement is critical to advancing our mission. As Digital Marketing Manager, you will play a pivotal role in promoting Media Trust’s programmes, events and resources. You will manage the creation and delivery of digital content to grow our brand profile and engage more people with our work.

Key responsibilities:

1. Develop and implement digital marketing strategies:

• Create and execute comprehensive digital marketing plans and campaigns aligned with Media Trust's mission and objectives.

• Identify target audiences within the charity, media industry and community sectors and devise strategies to reach and engage them effectively.

• Manage budgets and allocate resources efficiently to maximise digital marketing efforts in support of our mission.

2. Content creation and management:

• Create engaging and compelling content for various digital channels, including Media Trust’s website, resource hub, social media platforms, email campaigns, blogs, and more.

• Develop a content calendar to ensure consistent and timely delivery of content that amplifies the voices of our partner charities and communities.

• Optimise content for search engine optimization (SEO) to maximise organic reach and visibility.

3. Social media management:

• Support the Communications Officer to manage and grow Media Trust's social media presence across platforms like Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.

• Develop creative and innovative social media campaigns to raise awareness, promote the work of our partner organisations, and engage our audiences.

• Alongside the Communications Officer, monitor social media marketing trends, analyse data, and make data-driven recommendations to improve reach and impact.

4. Email marketing and CRM:

• Develop and execute email marketing campaigns to nurture relationships with partners, charities, young people and volunteers.

• Use Media Trust's CRM system to segment audiences, track engagement, and analyse campaign effectiveness.

• Optimise email campaigns for deliverability, open rates, click-through rates, and conversions, amplifying the stories and successes of our partners, charities, young people and underrepresented talent.

5. Website management and optimisation:

• Oversee Media Trust's website and ensure it reflects the diverse voices and stories of our partner charities, communities and talent.

• Analyse website performance and user behaviour using tools like Google Analytics and make recommendations for improvement to enhance engagement and impact.

• Collaborate with cross-functional teams to implement website enhancements and optimise conversion rates for our mission-driven initiatives.

6. Digital advertising and paid campaigns:

• Plan and execute digital advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant platforms to amplify the reach and impact of our campaigns. • Monitor campaign performance, optimise ad placements, and analyse results to maximize return on investment (ROI) for our campaigns and programme marketing.

• Stay up-to-date with digital advertising trends and emerging platforms to explore new opportunities for promoting our charitable initiatives.

7. Line Management & working as part of a team:

• Line management of the Communications Officer

• Participating in the Marcomms & Digital Team

• Contributing and reporting to the wider programme teams, SMT and funders

Person specification

The successful candidate will have:

1. Excellent Organisational Skills:

Media Trust runs multiple programmes and events, often simultaneously, so you’ll need to stay on top of what’s coming up and prioritise tasks, manage multiple projects, and meet deadlines effectively.

2. Creativity:

The charities, talent and industry partners we work with are some of the most creative folk in the business. You’ll have an innovative mindset with the ability to think outside the box. You’ll be an excellent writer and communicator who’s adept at developing engaging digital marketing content that effectively communicates Media Trust's mission and values. Though not essential, video-editing skills, and knowledge of design platforms such as Canva, Adobe Photoshop and Adobe Premier Pro would be useful.

3. Great Interpersonal Skills:

You’ll be leading weekly stand-up meetings with programme teams and managing marketing campaigns across multiple projects at once. You’ll need excellent communication and collaboration abilities with cross-functional teams and strong relationship-building skills to engage our stakeholders and the wider community.

4. Digital Marketing Expertise:

You’ll have a solid understanding and experience in SEO, social media marketing, email marketing, content creation, website optimisation, and digital advertising. Proficiency in tools like Google Analytics, social media analytics, CRM systems, and digital advertising platforms.

5. A Passion for our Mission:

You’ll have a genuine dedication to creating a more equal society by helping charities and underrepresented communities strengthen their voice in the media. 

Working at Media Trust

Media Trust is an ambitious charity, full of passionate people. We are a small and dynamic team that works collaboratively and supports each other in a fast-paced environment. We are looking for motivated, agile and value-driven people to join our team. In return we offer:

• Remote working

• 30 days annual leave (plus bank holidays)

• Flexible hours, to be agreed with line manager

• Pension contributions

• 2 volunteer days each year

We aim to represent the communities we support. We encourage applications from people of colour, those who identify as LGBTQIA, working class as well as Disabled people and those living with mental health conditions. We are happy to make reasonable adjustments for applicants who need additional support at any stage of the recruitment process – please just get in touch to discuss.

Flexible Working

Media Trust values and respects all differences in people (seen and unseen). One of the ways we do this is by actively encouraging staff to work in ways that best suit their needs and our flexible working policy outlines many of the options available, such as part-time and term-time working, and working compressed hours. Please talk to us at the interview about the flexibility and equipment or other support you need. We can’t promise to give you exactly what you want, but we promise not to judge you for asking.