Flo health

Marketing Operations Manager

Join Flo health as they are looking for a Marketing Operations Manager

We are seeking a Marketing Operations Manager with a deep understanding of CRM systems and a passion for working closely with engineering teams. This role is ideal for someone who enjoys understanding the mechanics behind systems, driving cross-functional initiatives, and finding innovative solutions to tooling limitations. While the ability to deliver classic CRM campaigns is a part of this role, the primary focus will be on advising our Marketing team on how to best utilise our existing setup.

Your Experience

Must have:

  • Experience: At least 5 years of experience working with CRM systems, with a focus on system management and improvement rather than just campaign delivery.
  • Technical Skills: Strong technical skills, including experience working with engineering teams and a deep understanding of CRM system mechanics.
  • Marketing Knowledge: A strong understanding of marketing principles and strategies is beneficial.
  • Problem Solving: Excellent problem-solving skills, with a proven ability to identify and overcome tooling limitations.
  • Communication: Strong communication skills, with the ability to explain complex technical concepts to non-technical team members.
  • Collaboration: Proven ability to work effectively in a cross-functional team environment.
  • Project Management: Experience managing cross-functional projects is highly desirable.

What you'll be doing

You'll be responsible for:

  • CRM System Management: Oversee the operation, maintenance, and improvement of our CRM system. Ensure that the system is functioning optimally and that any issues are promptly addressed.
  • Cross-Functional Collaboration: Work closely with engineering, marketing, and other teams to drive initiatives that improve our CRM system and its integration with other tools and processes.
  • Technical Problem Solving: Identify limitations and issues with our current tooling and work proactively to find and implement solutions. This includes both improving existing tools and identifying new tools that could enhance our CRM capabilities.
  • CRM Campaign Delivery: While the focus of this role is on enablement and operations, the ability to deliver classic CRM campaigns is still important. This includes designing, implementing,QA and analyzing the results of campaigns.
  • Data: Involvement in Data focused Projects. This could include initiatives to optimize Deliverability, Quality or Marketing Access to Data. 
  • Customer Contact Strategy:  Having a view of campaigns across the board and safeguarding our contact strategy.  
  • Advisory Role: Act as a subject matter expert on our CRM system for the Marketing team. Provide advice on how to best use the system to achieve their goals, and educate them on any changes or improvements to the system.