Global Digital Engagement Strategist - Parental Leave Contract Cover (7 months, mid-September start date)

As 350.org’s Global Digital Engagement Strategist, you'll play a critical role in helping us scale our paid media spend across social media channels, specifically on Facebook, Instagram and Google, to strengthen 350.org’s supporter base and stop fossil fuels. We're looking for someone who loves collaborating and creating engaging ad campaigns, loves data and number crunching, and is great at communicating and sharing results and best practices with the rest of the organization. You'll work closely with global and regional teams to set up compelling campaigns that are tailored for country and cultural context and also respect 350’s voice, values and mission. 

About 350.org

350.org is building a global grassroots movement to solve the climate crisis. Our online campaigns,grassroots organizing, and mass public actions are led from the bottom up by thousands of volunteerorganizers in over 188 countries. 350.org works hard to organize in a new way—everywhere at once,using online tools to facilitate strategic offline action. We want to be a laboratory for the best ways tostrengthen the climate movement and catalyze transformation around the world. The values thatguide and drive our work are listed here.

350.org is an equal opportunity employer. 350.org strives to be an inclusive and collaborative group ofpeople who bring a variety of approaches to the work we do. We’re committed to the principles of justice, and we try to build a safe workplace where everyone is treated fairly and enjoys workingtogether. We value new perspectives, ideas of all sorts, and different ways of working. Diverseperspectives and experiences improve the way 350.org carries out our work – including what wedecide to work on and how creatively/effectively we do that. We do our best to make staff positionsaccessible to all potential team members, regardless of race, national origin, ethnicity, age, disability,assigned gender, gender expression or identity, sexual orientation or identity, religion or creed,veteran status, marital or parental status, and genetic information. We also strive to include teammembers in communities most impacted by climate change or impacted by other kinds ofenvironmental, social, and economic injustice.

Key Outputs Include: 

• Oversight of paid media campaigns on global 350 channels, aligned with 350.org’s voice and visual identity, with occasional content creation as needed 
• Technical maintenance and troubleshooting support for key ad platforms including Facebook, Twitter, and Google Ads 
• Quarterly reports on key metrics for global campaigns: cost per acquisition, cost per donation, return on ad spend 
• Analysis of paid media campaigns in order to inform list growth and digital fundraising strategies for global and regional teams
• Training and resources for regional teams in paid media strategies and tactics 
• Support on tracking active paid media campaigns and spend across global 350 channels
• Monitoring, analyzing and optimizing web traffic and SEO for key webpages and user journeys

Duties and Responsibilities: 

Digital Engagement: perform industry research, support in content strategy for paid search, social media, and display campaigns, create and manage ads, and analyze ad campaign performance to help shape global and regional digital strategy

• With the Associate Director for Social Media and Engagement, develop paid promotional, fundraising, and growth/engagement strategies for global campaigns + events in partnership with the Digital Fundraising Director and the Campaigns & Organizing team 
• With regional digital and digi-comms staff, develop paid ads strategies and skill up regional campaigners according to their quarterly digital engagement needs (via 1:1 trainings, refreshed training materials, etc.)
• Coordinate with consultants and agencies to develop and execute paid media campaigns for growth and fundraising purposes from a global perspective, and support regional teams in collaborating with consultants or agencies for the same 
• Work with Product, Fundraising, and other teams in order to analyze, test, and improve user engagement on our website 

Management:

• Project management across teams and functions as needed in order to deliver on paid growth, engagement, and fundraising objectives
  • May line manage members of the communications team and oversee short term communications contractors, as necessary

Internal Collaboration: collaborate departmentally and interdepartmentally to develop alignment between 350.org’s global and regional communications ○ Work with regional teams to help promote, advertise and distribute important campaign launches and pieces of content like videos

• Regularly share best practices, trainings, and key learnings back to the communications and digital teams to infuse a culture of testing and data-driven decision making; create resources to help evangelize learnings and best practices
• Actively participate in shaping comms-wide plans; own role-specific deliverables; engage in department and team-wide calls; work collaboratively with other departments in 350 (actively engage in org-wide and cross-dpt processes, as needed); and live our shared agreements, values, principles and communications norms

Public Engagement: Support and represent 350.org’s overall mission in public venues or other networks to strengthen climate change communications 

Required Qualifications: 

• At least four (4) years of relevant experience in digital engagement 
• Proven track record of developing digital advertising campaigns
• Experience using Facebook Ads Manager, Google Adwords
• Google Analytics, running A/B tests 
• Excellent teamwork skills 
• Strong interpersonal skills and experience working collaboratively across cultures and time zones 
• Experience working with geographically dispersed teams 
• Proven problem solving, program planning and management skills
•  Strong understanding of digital analytics, including ability to collect, analyze and interpret data to guide data-informed decision-making 
• Ability to set strategy driven goals and report back on progress 
• Ability to project manage multiple complex pieces of work at a time; experience initiating and taking a lead role in cross-functional 
• project teams 
• Ability to manage self and others
• Good oral, written and presentation skills, with the ability to translate complex information and implications for a variety of audiences 
• Strong understanding of online and offline organizing, mobilization, and direct action 
• Ability to integrate diversity, equity and inclusion in day-to-day work
• Familiarity working in, or with partners from, the Global South 

Preferred Qualifications: 

• Experience using some (or all) of the online platforms employed by the digital team, including but not limited to Action Kit, Action Network, WordPress, and social media channels. 
• Some experience using some (or all) of: HTML, CSS, SQL, Javascript
• Experience working in a multilingual context, managing a multilingual digital presence
• Understanding & experience working with marginalized communities deeply affected by climate change and fossil fuels, such as indigenous communities on the front lines of fighting the extractive industry 
• Demonstrated proficiency around equity, diversity, and anti-oppression work inside organizations 
• Professional experience and competency working in an international environment and in multicultural groups 
• Experience working remotely 
• Experience working in nongovernmental organization or nonprofit sector 

Work Environment: This job can be performed remotely, some flexibility to meet with international colleagues is required. This role is a remote working opportunity in a fast paced, high pressure, highly collaborative team culture. 

Position Type: Full Time, 100% FTE

Compensation: Salary tier 2.2 - click here to see salary table (the salary listed for Argentina is the base amount and our policy for hyperinflation will be applied)

Location: Remote inArgentina, Brazil, Colombia, Trinidad and Tobago, Canada, United States

In the U.S., we are registered to hire in the following states: CA, CO, GA, MD, MA, ME, MT, NY, NC, PA, VT, VA,WI, NJ, CT, WA, or Washington, D.C.

This job description is not a contract between the staff and 350.org. 350 reserves the right to change the job description and may request the staff to perform additional duties. 

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If you have suggestions for us on how to do this better, we really value your input and stronglyencourage you to write to us at[email removed - click apply for more details]with the subject line ‘Hiring Feedback’.