Digital Marketing Manager

JOB DESCRIPTION 

Digital Marketing Manager 

Reporting to: Commercial Director 

Job Purpose: This role presents an exciting opportunity for a Digital Marketing Manager with property / events experience, to lead the delivery of all digital marketing activity for our growing business. You should be excited by working for a Certified B Corporation and company looking to make a genuine impact. 

Location: London 

The Role: This role will work closely with the wider Marketing, Sales, and Commercial team to manage performance and development of key digital channels both owned and paid. Take ownership of all aspects of the website from analytics, SEO, content management and agency management. Ensure website integration with HubSpot and other key systems.  

The role will involve the management of any paid digital advertising including social and PPC (via an agency / in house). 

Activities include optimisation of SEO and any digital advertising spend for the website. HubSpot ECRM creation, landing page development, lead tracking and report generation. 

You will deliver this by (roles/responsibilities):  

Marketing 

• Working with the marketing team and agencies to review and evolve the web site and digital strategy for the business. 
• Managing digital media agencies and LinkedIn Campaign Manager for paid social & PPC ads. 
• Working on regular web site refreshes to balance commercial success, SEO and design. 
• Facilitating the growth of online sales, traffic and leads by optimising the customer journey. 
• Identifying and implementing website developments and content changes on a daily / weekly basis to improve conversion, direct lead generation and SEO outcomes. 
• Develop and manage CRM campaigns to nurture leads (HubSpot) 
• Build and implement within the digital systems measurement and tracking that deliver on our targets and business objectives. 
• Create and manage forms and workflows across sites 
• Improve CPA costs (for direct leads) 
• ECRM – collaboration with the brand and content teams on all ECRM campaigns and reporting on KPI’s 
• Generate regular reports on Lead Generation (MQL’s) and conversion. 
• Lead HubSpot dashboard and reporting for sales and marketing. 

Person Specification:

Experience 

• At least 3 years’ experience in a similar role 
• At least 2 years’ experience with Google Analytics, Tag Manager, & PPC 
• At least 2 years’ experience with HubSpot 
• Prior experience of working in a start-up/SME 
• Experience managing external digital agencies 

Knowledge & Skills 

• Able to work effectively with computerised systems e.g., Microsoft Office suite. Monday.com 
• Strong analytical skills with the ability to analyse data and make recommendations 
• Experience in digital performance marketing and HubSpot 
• Fluent written and spoken English  
• Knowledge of the UK property/flexible workspace or events market 

Personal Qualities 

• Entrepreneurial, high energy self- starter, with ambition and a ‘can do’ attitude  
• Hands-on person who can hit the ground running and can react quickly 
• Flexible with the ability to work well under pressure  
• Proactive Team player 
• Thrive in a fast-paced environment and feel confident managing multiple projects which require a range of skill sets 

Motivation & Expectations 

• Passionate about mission driven business, Purpose, and sustainability 

This job description reflects the present requirements of the post and should not be seen as an exhaustive list of responsibilities. Duties and responsibilities may develop and change in consultation with line management.