Marketing Campaign Manager (B2B)

At Florence, we’re on a mission to be the number one tech provider for health and social care staffing.

Florence is one of the UK’s fastest-growing healthcare tech specialists, founded by an NHS doctor with an ambition to transform care with people-first technology. Our app empowers health and social care teams; helping thousands of nurses, carers and organisations take control of their work and learning every day.

With over 100,000 e-learners, 90,000 care professionals and 2,000 care organisations joining Florence since 2017, we’re growing even further after a successful $35m series B funding round in June 2022.

We are a growing team of 200+ with offices across the UK including Birmingham, Glasgow and London. The growth continues as we put Florence on the international map, expanding to France and Canada. This is a really exciting time to be joining a fast growing, mission led company and be a part of a tech startup with a purpose.

Find out more about our mission to make care outstanding at www.florence.co.uk/about-us

Role overview:
We’re on the lookout for an enthusiastic and ambitious Marketing Campaign Manager to support the Marketing and Sales teams in London.

Experience:

• Passionate and self-motivated marketing professional, experienced in demand generation and growth marketing
• 3-5 years experience in B2B client marketing, partnerships and brand
• Experience working closely with sales and product teams
• Some experience working for a global scale up
• Confident, can present; think, move and act fast
• Thrives in a fast-paced, constantly changing and challenging yet rewarding environment
• Used to working for a challenger brand / disruptor
• Used to working with product teams and is excited by the company’s mission & product
• Experience with an online marketplace a bonus, but not required
• Ideally some experience working within the healthcare sector

Requirements

• Roll out and manage a new hybrid demand generation & ABM model with marketing leadership to deliver against ambitious growth plans
• Strong campaign planning & management skills
• Accountable and responsible for performance marketing and demonstrating MROI
• Manage omnichannel marketing campaigns that deliver high quality MQLs back to the sales organisation
• Work with content lead to define and launch content-led and client-centric marketing plan
• Scope and produce sales enablement collateral to support the sales function including collaborating with product managers to produce product marketing collateral
• Strong copywriting skills, producing impactful and meaningful content across various channels, touchpoints and formats
• Confident, digital and tech-savvy, deep understanding and usage of various sales and marketing tools and tech (HubSpot, Google Suite, Ad Platforms and so on)
• Work with in-house SEO team to drive good quality organic traffic
• Work with sales and marketing leadership to launch ABM for key target accounts across key verticals and client types
• Own industry events and webinars calendar, selecting, planning & managing; aligning with sales and marketing objectives and goals
• Strong numerical and data analytical skills, ability to draw insights and put forward recommendations to raise marketing effectiveness
• Work with revenue data & ops teams to scope, test & roll out end to end best-in-class lead management & assignment processes
• Track marketing activities effectiveness via real-time performance dashboards and reports
• Gain a deep understanding of the industry, clients, prospects and competitors
• Lives and breathes our brand values and identity and value proposition

Benefits

• Competitive salary
• 25 days annual leave (pro-rata) + Bank holidays and holiday rollover / buy more holiday scheme
• Standard pension contributions
• Private healthcare insurance
• Access to EAP; Employee Assistance Programme
• Enhanced parental leave (maternity, paternity, adoption)
• Flexible hybrid working (remote and office-working)
• Fun, friendly and collaborative startup office environment
• Regular company and social outings