Content Editor

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

You'd be joining a small but highly experienced team of editors (that's part of a wider multi-disciplinary team) creating content that helps educate and inspire our users to better their health.

You would work across formats including long-form articles, short-form stories, quizzes, polls, and video, collaborating closely with our designers and medical advisors. 

Your job? Ensuring every piece passes our medical and legal reviews, is packed with actionable advice, is in Flo’s tone, and is carefully designed to address our users’ needs in an app environment. Essentially, your content should make taking out/renewing a Flo subscription a must-do for users.

You’d work closely with our product managers and analysts to understand the performance of our content to ensure everything you create ladders up to our business goals and mission.

Whether you already work in a product company, or you’re keen to move out of a traditional editorial brand into femtech, this role offers a lot of opportunity to upskill and future-proof your career.

Your Experience

Must have:

• 
  
• Writing, commissioning and editing women’s health content. You should know the difference between an epidemiological study and double-blind placebo-controlled trial, be able to spot a dud medical fact a mile off, and have a knack for turning jargon-packed medical info into engaging, easy-to-understand content.
  
  
  
• A strong foundation in content analytics. You should know how to use data insights to inform your content ideas, and should understand how to review the performance of what you create – and plan improvements.
  
  
  
• Working towards business goals. You should be comfortable and competent at pitching content ideas that align with, and deliver on, the company’s quarterly objectives. 
  
  
  
• Project management. You should be confident in managing end-to-end content processes. You’d be working with a variety of stakeholders to bring content to life from ideation to release in the app. You should be comfortable keeping tabs on a variety of projects at once, ensuring all reviews/sign-offs are complete before pushing content live.
  
• A flexible working style. Just as happy juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You’re as game to audit and improve/repackage old content, as to create new.
  
  
  
• A collaborative approach. You’d be working closely with a range of different disciplines including product managers, analysts, designers, medical advisors, and UX researchers. You should be open to learning from them – as well as sharing your skills/knowledge – to create the best product together.
  
  
  
• A growth mindset. Willing to give and receive constructive feedback – and act on it. You should be open to spotting gaps in your knowledge and skills and be excited to close them, with support.
  
  
  
• Proactivity. Spotting opportunities for content or process improvements, pitching them with clear rationale, and helping to get them up and running.
  
  
  
• An active, enthusiastic contributor to ideation sessions. Buzzing with fresh ideas for content formats or angles on our core topic.                                                                                                                      
  

Nice to have:

• 
  
• Having worked on content in a product company, especially an app. You have a strong understanding of the difference between app content and other mediums (e.g. websites, magazines etc). 
  
• Experience working in a company that uses Agile methodology.
  
• Having worked in a start-up environment. 
  
• Experience using Looker, Jira, Figma, Miro, and/or Contentful.
  

What you'll be doing

You'll be responsible for:

• 
  
• Creating release-ready content that passes our editorial, medical, and legal checks and delivers on our users’ needs. 
  
• Generating ideas for new content – including fresh angles and formats – using data and insights to give a clear rationale for them. 
  
• Checking the performance/business impact of the content you create and suggesting and planning improvements.
  
• Presenting your work and learnings to the wider team/other teams. 
  
• Running ideation sessions and workshops, where appropriate, to knowledge/skill share with other content creators. Plus actively participating in other team meetings. 
  
• Developing a first-class roster of freelance content creators who are excellent at what they do and really ‘get’ Flo's mission.
  

What you won’t be doing:

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• Creating content (purely) driven by the news agenda. 
  
• Creating deep think pieces, investigative journalism, or trend reports – our content tends to be shorter, and have clear actionable takeaways for users.
  
• Creating general health/lifestyle content – all our content ties back to our users’ menstrual/reproductive health.
  
• Having total autonomy to create and execute content plans in isolation. All of our work is a team effort, involving input from everyone from product managers to medical advisors.
  
• Being left to fend for yourself if a deadline is going off course or we’re not set to hit a target – we win/lose as a team and we always work together to share workload and responsibility.
  

Your targets will be:

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• Contribute to hitting metrics targets with your team, for e.g. trials, content engagement, and retention.
  
• Efficiently and effectively follow all content production processes and suggest improvements.
  
• Foster a positive, honest, curious and collaborative environment within the team.
  

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