Head of Brand

The leading platform to discover independent boutiques. Trouva connects a global customer-base with the best independent bricks-and-mortar boutiques from across the UK and Europe. Our independent community offers a unique curation of established, new and emerging brands across homewares, fashion and lifestyle, that you won’t find anywhere else.Following the acquisition by Re:Store at the end in 2022, Trouva is now part of the build and rollout of the next generation of social commerce, leveraging its unrivalled network to push boundaries and change the way people browse and buy from independent retailers.Trouva is one of Europe's 50 fastest growing companies (2020 FT 1000) and was recently named Retail Week's 'Best Retailer Under £250M'.

Applications for this role close 20th September 2023

The Opportunity:

This is an exciting opportunity to join our growing marketplace as we are set to launch a host of new features this year designed to engage our independent community in a new way. Trouva’s Head of Brand is a pivotal role in this next phase of the business and will help plan and drive forward the company’s brand strategy whilst scaling our content through newly-designed partnerships and programmes.

This senior role sits at the heart of the company, so we’re looking for a creative and visionary brand marketing leader who has a customer-first approach and can build collaborative internal relationships. They will have broad brand experience but be able to showcase past projects that include briefing, creating and optimising video and live-streamed content plus building relationships with creators and influencers in the home, fashion and lifestyle space.

What you'll do:

• Develop and execute Trouva’s brand marketing strategy alongside the CEO using Trouva’s business strategy and customer and cultural insights
• Lead and coach the creative and content, social and CRM teams

• Lead the strategy and execution of Trouva’s onsite engagement, utilising our vast supply base to ensure customers stay inspired and discover exactly what they’re looking for
• Own and manage the creation of Trouva’s seasonal campaigns
• Lead Trouva’s PR and influencer strategy with a focus on building relationships and driving a new creator programme
• Own and manage Trouva’s CRM strategy, working closely with the CRM Manager to execute against trade and retention KPIs
• Develop new and innovative ways to grow the Trouva customer base and consumer-facing business opportunities
• Oversee the management of all of Trouva’s promotions, working closely with Product and Performance Marketing to create a promotions calendar
• Lead on customer and cultural insight for the wider business, owning bi-annual reports for boutiques and the wider business
• Support and collaborate on B2B and supply-specific initiatives, working with the VP Supply to ensure all growth and trade opportunities are executed at a high quality and keep our independent community at the forefront of all plans
• Collaborate with other department leads across the business to execute against key business roadmaps and strategies including product, operations, supply, performance marketing, engineering and data
• Lead on customer and cultural insight for the wider business, owning bi-annual reports for boutiques and the wider business
• Support and collaborate on B2B and supply-specific initiatives, working with the VP Supply to ensure all growth and trade opportunities are executed at a high quality and keep our independent community at the forefront of all plans
• Collaborate with other department leads across the business to execute against key business roadmaps and strategies including product, operations, supply, performance marketing, engineering and data

Requirements

• You’ve worked within consumer-facing brands, marketplaces or high-growth consumer start-ups for 10+ years and have proven experience of working in a similar role
• You have 5+ years experience leading a creative team and can showcase how you’ve mentored and managed them
• You have experience analysing your work, using platforms like GA and Tableau to drive optimisations through data
• You have exceptional writing and proofreading skills
• You’re a self-starter who always thinks two steps ahead and can work to tight deadlines
• You are collaborative and an expert communicator and love to nurture internal and external relationships
• You’re organised and resourceful and don’t mind going back to basics to help the team get through a tight deadline
• You can bring a positive yet professional attitude that motivates and inspires

Benefits

• Competitive salary
• 25 days holiday plus any applicable public holidays
• Quarterly wellness perks including Treatwell Vouchers, fruit and veg home deliveries and more
• Flexible remote working policy
• Regular team events where we celebrate our success and people
• Need tech or equipment? We'll provide you with everything you need to get the job done
• Unlimited staff discount on all Trouva products and a Trouva gift card to get something unique for your WFH setup