Digital Marketing and Communications Manager

Hospital Rooms brings extraordinary art and creative activity to some of the most vulnerable and marginalised members of society. They commission world class artists to work with mental health patients and staff in collaborative and responsive workshops – radically transforming bleak clinical environments and making them imaginative and thoughtful. 

So far, Hospital Rooms has undertaken a number of acclaimed projects, completed in some of the most challenging mental health settings; these units look after people with severe and enduring mental health conditions such as schizophrenia, bipolar, depression, mania, psychosis, personality disorders and dementia. In 2023, Hospital Rooms became an Arts Council England National Portfolio Organisation. They have become recognised as a national leader in their field with work being profiled in the international press (New York Times, Financial Times, BBC, Guardian), they have won various awards (Webby Award, National Association of Psychiatric Intensive Care) and work in collaboration with university and NHS partners to validate their work.

Hospital Rooms is excited to offer a new role for an enthusiastic, knowledgeable marketing professional to lead on external communications. The charity is looking for someone to help engage its communities and share the powerful stories at the heart of its work. To flourish in the team you will be imaginative, compassionate, empathetic and able to communicate sensitively with different types of people. Diversity and inclusion will be central in your thinking and approach.

Responsibilities

Marketing & communications

• Develop and deliver the Marketing & Communications strategy, ensuring alignment with the mission, values, and target audience; embracing diversity and inclusion; and cultivating supporters long-term
• Develop new and innovative initiatives that recruit new supporters and maximise long-term income generation for the charity with support from an external marketing agency
• Collaborate with the senior management team to align digital strategies with the overall organisational goals
• Set up and oversee the development of a Hospital Rooms Google Ad grant, ensuring it is being fully utilised and traffic is being driven via PPC; conduct keyword research and integrate relevant keywords into content to improve search engine visibility.

Website re-launch & management

• Oversee the launch of a new website, coordinating with designers, developers, content creators and inclusion consultants to ensure a visually appealing, user-friendly, and informative online platform that maximises income generation
• Lead the management, ongoing development and optimisation of a website to communicate their work, improve performance, ensure accessibility and increase traffic and engagement
• Ensure the website’s integration with other database and systems (CRM, email, donations, shop etc.)
• Ensure all website content is categorised in line with the website architecture and content is reviewed and published
• Manage the relationship with web developers ensuring that required updates are actioned and all development needs are fulfilled.

Brand management

• Ensure the brand is consistently represented across all digital platforms with a focus on inclusivity and diversity
• Implement visual and verbal brand guidelines that reflect a commitment to innovation and inclusivity
• Monitor and protect the charity's brand reputation, addressing any issues promptly and effectively.

Digital content creation

• Collaborating closely with Hospital Rooms team members including Project Curators, Designer and Film Editor to coordinate digital content production across Hospital Rooms – commissioning, editing and producing posts, pages, newsletters, video, etc. that centre the voices of its communities
• Manage relationships with digital agencies ensuring work is completed on time and to budget.

Community engagement

• Foster and grow a vibrant online community by actively engaging with diverse audiences and stakeholders
• Manage the digital communications calendar
• Design and write compelling email marketing campaigns to engage subscribers and drive traffic
• Manage and develop social media channels (mainly Instagram) to ensure that Hospital Rooms communicates effectively with varying audiences to drive impact, awareness and engagement with campaigns
• Collaborate with influencers, bloggers, and partners to expand reach and attract diverse audiences
• Respond to inquiries, comments, and feedback on digital platforms in a timely and inclusive manner
• Work across teams to provide communications advice, support, expertise and training at both a strategic and operational level, championing marketing best practice and ensuring teams utilise digital communication channels for their areas of work
• Support the development and delivery of a media relations strategy, seeking high-level placements in print, broadcast and online media
• Develop the communications strategy and nurture relationships with media and press contacts
• Work alongside the Head of Partnerships in new business development to develop and deliver new media partnerships that support the marketing and communications strategy.

Data analytics & reporting

• Working with the Head of Partnerships and Head of Impact, measure, evaluate, analyse, test and refine current fundraising strategies to enhance participation and revenue
• Define, plan, and achieve annual objectives and key performance indicators
• Provide quarterly accurate and insightful digital reach and income analytical reports for board meetings
• Manage the organisation’s web-based fundraising and marketing tools/platforms including Salesforce Not For Profit
• Ensure all communications are in line with Hospital Rooms’s values, brand and tone of voice and in line with direct marketing best practice
• Keep up to date with the latest trends, technologies, standards and developments in communications.

Line management

• Line manage the Designer and Film Editor roles
• Manage resource and budget for ongoing content creation

Knowledge, skills, experience

• Significant experience and knowledge of developing and delivering inclusive marketing and communications to support awareness and fundraising, preferably within the nonprofit sector
• Experience leading digital transformation programmes including launch and proactive management of a communications strategy, website, and CRM
• Commitment to diversity, equity and inclusion
• Experience and knowledge of working across a range of digital communication platforms, including website CMS, email marketing, social media management (Instagram) and analytics tools
• Familiarity with Salesforce Not for Profit or other customer relationship management systems
• Experience of monitoring, evaluating and reporting on digital channels and engagement through Google Analytics and other data platforms
• Experience of content design, creation and optimisation to increase reach and engagement
• Strong planning, project management and organisational skills
• Experience of relationship management through digital communications and/or PR
• Knowledge of Google suite and Google Ads, including analytics
• Excellent copywriting, editorial and proofreading skills
• A good understanding of how people use websites, including people with access needs, and familiarity with WCAG accessibility standards
• Excellent knowledge of latest trends, technologies, standards and developments in marketing and communications
• Excellent interpersonal skills able to build effective working relationships and influence a range of stakeholders
• A commitment to evaluation and an openness to continual learning. 

We welcome and encourage applications from candidates who are under-represented in the creative industries. This includes, but is not limited to Black, Asian and ethnically diverse candidates, disabled people, those undergoing gender reassignment / transitioning and individuals from lower socioeconomic backgrounds.