Product Marketing Manager

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

It’s an exciting time for our Commercial Stream at Flo. We’re looking for an ambitious, purpose driven and performance-oriented Product Marketing Manager to join a close-knit group (Product Marketer, Product Manager, UX Researcher and UA specialist) and help lead the charge for Flo’s monetisation strategy.

You’ll bring the vision for bigger picture thinking and help us orchestrate the discovery phase, understand and segment our users, and work through validation experiments. We want you to hit the ground running, so experience working in a monetisation Product Marketing position is essential. As well as working directly with our Commercial Stream, you’ll report into the Head of Product Marketing and will be part of a wider team of Product Marketing Managers and Growth Marketers.

Your Experience

Must have:

• 
  
• Demonstrably strong Product Marketing experience (usually 4-6 years)
  
• Experience working for a subscription-based consumer app, specifically in a role working directly on the monetisation and pricing strategy for features and/or the product as a whole 
  
• Experience working closely with User Research to understand and segment users 
  
• Experience crafting and testing value propositions and positioning  
  
• Experience of testing and validating price points, experience of fake door testing is advantageous
  
• General experience with A/B testing, hypothesis testing and assumption validation  
  
• Experience working cross-functionally
  
• Have a user-first mentality 
  
• Experience working for consumer technology, understanding the importance of marketing to current and new audiences 
  
• A passion for building a better future for female health
  
• Go-getter attitude with a metric driven approach. Self-motivated, an optimist; someone who thrives in an dynamic environment where there’s freedom to build something new
  

Nice to have:

• 
  
• Experience working within Health Technology
  
• Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience
  
• Bachelor’s Degree in an academic or business specialty
  

What you'll be doing

You'll be responsible for:

• 
  
• Working closely with the UX Research team to understand, test and learn how we can segment our users to better position and package our products, and show how we can answer their needs - including writing briefs, analysing user research results, translating into actionable and clear Jobs To Be Done and user segments for testing
  
• Leveraging segmentation learnings to hypothesize, experiment and iterate on value propositions for the different user segments and packages
  
• Creating a roadmap of experiments to validate assumptions around package and price offerings 
  
• Strategising and testing user monetisation experiences throughout the app
  
• Leading the go-to-market strategy for Flo’s subscription model
  

Salary Range: 
Lithuania - €4000 – €4350 gross per month.
UK - ₤54,000 - ₤63,000 gross per year.

Ranges may vary depending on your skills, competencies and experience.

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