B2C Marketing Director

*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.

The role in a nutshell

As the B2C Marketing Director at UNiDAYS, you will drive the development and execution of our member (student) marketing strategies. You will lead a team of marketing professionals and work closely with cross-functional teams to drive our brand strategy, build our social media presence and create and implement innovative campaigns that both resonate with our student members and drive engagement for our partners.

Day to day responsibilities 

Strategy Development and Planning

• Develop and lead the member marketing strategy in alignment with UNiDAYS' overall business objectives.
• Leverage our Insights team to understand the needs and preferences of our audience to tailor marketing approaches effectively.
• Collaborate with senior leadership to set clear marketing goals, metrics, and budgets.

Campaign Creation and Execution

• Lead the creation of compelling and impactful marketing campaigns across multiple channels (and multiple markets) to drive awareness, consideration, acquisition and partner engagement.
• With our Commercial teams, help build and execute a B2B2C media proposition across owned and paid media to ensure both UNiDAYS and our partners benefit from media investment
• Ensure consistent brand messaging and representation across all customer touchpoints.

Brand Management and Organic Social Media

• Develop and maintain the brand identity and positioning that resonates with the student audience and aligns with UNiDAYS' values.
• Oversee organic social media strategy and content development, ensuring that the brand's voice and message are consistent and engaging.
• Foster a strong online community, driving conversations and engagement through social media platforms.

Team Leadership and Development

• Lead a of team of 3 direct reports and a total team of ~15
• Manage, mentor, and guide the team, fostering a collaborative and high-performance culture.
• Provide coaching, training, and growth opportunities to team members to enhance their skills and career progression.

Analytics and Reporting

• Utilise research, tools and analytics platforms to track key metrics on both brand metrics and campaign performance and how these metrics support our strategy.
• Generate regular reporting, highlighting progress and recommendations.

What we need from you

• Proven track record of developing and executing successful digital performance marketing campaigns.
• Deep working understanding of marketing technology, particularly ad platforms, publishing tools, analytics, ESPs, CMSs and social media management platforms.
• Extensive experience as a B2C marketing leader, with exposure to the demands of working within a fast paced, entrepreneurial environment and managing teams.
• Evidence of building brands through social media, ideally for GenZ brands. 
• Familiarity with nuances of marketplaces, media publishing, organic social strategies and partner marketing.
• Fluency in English is required, but French and/or German speakers have a distinct advantage.
• Have gravitas and strategic thinking but be willing to get ‘hands dirty’ in execution.

Perks

We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.

We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.

Our perks include:

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.