Head of PR and Communications

YOUR MISSION

Lead the PR, Social and Editorial team, to develop an holistic view of earned media, via a measurable strategy that drives prompted knowledge, creates earned mentions, increases engagement and generates revenue across all of our owned and earned media channels. 

• Provide leadership across the PR, Social and Editorial team with an overview of what's being planned and executed on a weekly, monthly and quarterly basis. 
• Lead the day-to-day PR strategy for CALM, keeping on top of current trends and managing all in bound press requests.  
• Develop social strategies for campaigns and content that create awareness, drive engagement and convert to our products and services. 
• Accountable for all PR, Social and Editorial output, including reactive comms related to organisational priorities and key cultural moments. 
• Working with the Exec team and the wider organisation to define key organisational narratives and policy perspectives to support both corporate and consumer communications. 
• Developing thought leadership narratives to help raise the profile of CALM, and its leadership team.
• Provide practical advice and support to cross functional teams ensuing that external communications maximise their potential to earn media. 
• Experience devising and implementing mixed media communication strategies and working with agency partners. 
• Provide strategic counsel for the CALM Exec and Leadership teams on all PR and Social related topics.
• Analysing key metrics to measure the impact of PR, Social and Editorial on CALMs OKRs, and using data to formulate insights to develop future strategic recommendations. 

YOUR PROFILE

• An experienced PR, Social and Editorial specialist, with a proven track record of leading and growing the PR, Social and Editorial function within an organisation.  
• Equally comfortable developing long term strategies based on data and insights, as rolling up their sleeves executing and delivering on key projects. 
• A deep understanding of the PR landscape in the UK, with established contacts with key agencies, media partners and journalists. 
• Social expertise and a strategic overview of editorial planning, content creation, and platform optimisation.  
• Understand how PR, Social and Editorial work together to help support the organisation's mission, and how to develop a short and long term strategy to meet key OKRs.  
• Proven ability to earn media via campaigns, events, research and thought leadership. 
• A strong grasp of PR and Social measurement to clearly evaluate the impact of campaigns and always on content. 
• A confident communicator who can represent CALM internally when speaking to the wider organisation or at conferences and external events.
• Experienced people manager with a commitment to developing a team. 

WHY US?

CALM is on a mission to help people live less miserably, whoever they are no matter what, and we understand the importance of earning media in achieving that mission. 

Creativity is at the heart of what we do, as we know this is the most powerful way to connect with people. And we are pretty good at it, as we are currently the most awarded advertiser in the world.

Reports to: CMO

Contract: Full time, Permanent

Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution (after completion of probation), hybrid working, nine day fortnight, therapeutic services

Based: London Waterloo twice a week (Wednesdays and Thursdays), remote working (Mon, Tues & Fri), 9.30am - 5.30pm.

Salary: £50,000 - £65,000 per annum

A work environment that values creativity, personal growth and collaboration

ABOUT US

We’re the Campaign Against Living Miserably (CALM) and we’re taking a stand against suicide. That means standing against feeling rubbish, standing up to stereotypes and standing together to show life is always worth living.

125 lives are lost every week to suicide. And 75% of all UK suicides are male. We exist to change this. We do it by provoking conversation with national campaigns, running life-saving services such as our helpline and webchat, and bringing people together so they reject living miserably, get help when they need it and don’t die by suicide.