Senior Marketing Manager - Digital (CH988)

Job title: Senior Marketing Manager - Digital

Job reference number: CH988

Contract: Permanent, full time, 35 hours per week

Location: London-based with hybrid working (min 2 days per week in the office)

Salary: £55,000 per annum

Are you a digital marketer looking to make impact at a purpose-driven organisation? We are seeking a talented and experienced Senior Digital Marketing Manager to join the dynamic Group brand and marketing team at CAF.

What you’ll do

At CAF, every one of us contributes to our impact, and as our Senior Marketing Manager you too will play an integral part in what we do.

In this role, you will be responsible for developing and executing comprehensive digital marketing campaigns, managing online channels, and optimizing our digital presence to enhance brand visibility, customer engagement, and overall organisation growth.

As our Senior Marketing Manager you will:

• Develop and implement the overall digital marketing strategy in alignment with the company's marketing objectives, target audience, and brand guidelines.
• Lead a team of digital marketing professionals, providing guidance, mentorship, and fostering a collaborative work environment.
• Manage and optimize all digital marketing channels, including but not limited to search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), performance marketing, user experience, and conversion optimisation
• Conduct thorough market research and audience analysis to identify emerging trends, user insights, and opportunities for growth.
• Develop and execute innovative digital campaigns across various platforms to drive brand awareness, customer acquisition, and engagement.
• Monitor key performance indicators (KPIs) and analyse data to measure the effectiveness of digital marketing efforts, generate actionable insights, and make data-driven decisions.
• Stay updated on industry trends, new technologies, and best practices in digital marketing, and recommend strategic enhancements to drive continuous improvement.
• Collaborate cross-functionally with other teams, such as audience, product, and brand to ensure alignment and maximize the impact of marketing initiatives.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources and delivering results within set financial targets.
• Implement and maintain marketing automation systems, CRM platforms, and other marketing tools to streamline processes and enhance campaign effectiveness.

Who you’ll be

This role is for you if you have experience of working in a senior digital marketing roleor have relevant transferable skills and are keen to make a difference to society. We are looking for:

• Proven experience (5+ years) as a Digital Marketing Manager or in a similar role.
• Strong understanding of digital marketing strategies, tactics, and technologies, with a track record of driving successful campaigns and achieving measurable results.
• In-depth knowledge of SEO, SEM, SMM, UX, and other digital marketing channels.
• Proficient in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, marketing automation systems, etc.
• Excellent analytical skills and the ability to interpret complex data to drive actionable insights and strategies.
• Strong leadership and people management skills, with experience in managing and developing a team.
• Exceptional communication and presentation skills, with the ability to effectively collaborate with stakeholders at all levels.
• Creative thinking and problem-solving abilities, coupled with a results-oriented mindset.
• Up-to-date with the latest industry trends, technologies, and best practices in digital marketing.

What’s in it for you

At CAF you will receive:

• Permanent hybrid ways of working where roles allow
• Six weeks holiday plus bank holidays
• A wide range of development opportunities to support personal and professional growth
• Pension scheme with better-than-market employer contribution options
• Social impact benefit schemes

For all our employer benefits and to gain an insight into our culture and values, please visit cafonline.org/careers.

Who we are

At Charities Aid Foundation we accelerate social progress by providing essential connections between donors, charities and communities.

We safeguard and deliver vital donations, offer expert advisory services and financial products to donors and charities, and provide tailored charity banking through our award-winning bank CAF Bank.

Our purpose is to enable a better landscape for giving and a fair and sustainable future for all.

Diversity and inclusion

We know that the more diverse and inclusive our organisation becomes, the more creative, effective and impactful we will be. Our aim is for our workforce to represent the society we serve, and we have embarked upon an ambitious pathway to achieve this.

We want to attract, retain and develop the best of talent at all levels, and provide a leading and great place to work, where every voice matters.

How to apply

The closing date for applications is 27th November 2023

We reserve the right to close this vacancy early if we receive sufficient applications for the role.

Please complete the form below, attach your CV and Cover letter, then click ‘Submit Application’ quoting reference number CH988.

We welcome applications from everyone who feels they meet the criteria, regardless of age, sex/gender, disability, race, religion, national origin, sexual orientation, marital, veteran or parental status.

Don’t meet every single requirement? If you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may just be the right candidate for this or other roles.

As a Disability Confident Employer, we guarantee to interview disabled applicants who meet the minimum criteria for the role. Please indicate on the application form if you would like to be considered as part of the Disability Confident Scheme.

So we can support you to be your best during the application or interview process, please contact our Recruitment team at [email removed - click apply for more details] or 03000 123 566 to request assistance or reasonable adjustments.