Product Founder - Foodtech Venture Backed Concept

Founders Factory builds and funds startups together with exceptional entrepreneurs and the world’s leading companies. Created by IPO-exited founders, we offer founders capital, operational support from a team of hands-on experts, and unrivalled access to a coalition of industry-leading corporate partners. Since 2015, our 300+ portfolio companies have raised $800mm follow-on funding from a roster of notable investors.

Our Studio partners with entrepreneurs on day one, developing new ideas, technologies and business models into high growth companies. Together with Nesta, the UK’s innovation agency for social good, we’re now creating ventures that deliver social impact by means of venture-backable scale. Our current focus is on how tech might help reduce obesity in the UK. We’re looking for an experienced operator with entrepreneurial ambitions to take a new concept created and validated by our Venture Design team into the build phase. You will lead the venture as Founder & CEO with our investment and the full backing of Founders Factory. 

The Opportunity:

Foodfix acts like a "Spotify for food," with personalised weekly meal options that take the whole family’s tastes into account and makes meal planning easy. Recipe suggestions take into account budget and time constraints, everyone’s taste preferences, fussy toddlers, vegan teens or gluten intolerant dads. Once decided, shopping can be ordered frictionlessly via an API integration. Foodfix helps ensure that keeping a balanced diet simply runs on auto-pilot, thus helping avoid excessive takeaways or unhealthy ready meals.

Over time, it also aims to expand families’ and children's tastes with gentle nudges towards tasty healthy options like Spotify Discover does for your next favourite artist. Foodfix will use machine learning algorithms to analyse eating and cooking habits from how a family chooses, tweaks and saves recipes, balancing tastes, dietary restrictions, price sensitivity and willingness to spend time cooking.

To learn more, check out our full pitch deck for Foodfix: the shopping and cooking co-pilot designed for families.

What we’re offering

A unique opportunity to build a business that will scale and make an impact with you as majority equity owner  £500k total investment in cash and services to help you build your venture A validated concept and intellectual property A studio squad lead and full time venture builder, as well as support from the wider FF team, including leadership, mentorship, and network access A dedicated studio budget (including the founder stipend, specialist resource and infrastructure budget of £89,000) Experienced fundraisers supporting you in shaping your narrative and helping you unlock access to future sources of capitalUnparalleled access to our corporate partners and wider network (for life!): Senior level access to Nesta, the UK innovation agency shaping policy and the market environment your venture will operate in. This partnership will deliver a significant unfair advantage to Foodfix: Nesta’s support ranges from opening doors to potential partners in Big Food, to access to an unrivalled evidence base on obesity related research, to more hands-on support like shooting promo videos, supporting with PR, introductions to impact investors and, most excitingly for this business, the help of Nesta’s Behavioural Insights Team, to help you design the most effective behavioural nudges and interventions Foodfix can deliver to its customers. Office space, co-located with other companies and our team

What you’ll bring

Strategic vision (including product direction) for the business and the ability to convey your ideas clearly, listen actively and build strong relationships with the team, customers and key stakeholders  Comfortable to ship quickly and imperfectly, learn, and iterate. A roadmap (and executional experience) for how you’ll acquire customers and partnerships at speed  Experience acquiring customers for a D2C product for an app with AI at the heart of its value proposition Drive and momentum, you know how to gather just enough information to make a decision and move on rather than getting stuck in analysis paralysis Evidence of thriving in ambiguous environments with a high aptitude for calculated risks  Evidence of being directly involved in building something from the ground up (ideally a DTC app) in a leading function ideally in either product or growth A deep passion for the problem space  Grit - you can showcase how you’ve overcome difficult hurdles in your life  Commitment to building a mission driven venture with a diverse team & inclusive culture  Empathy and Self Reflection - able to understand the perspective of others and evaluate own thinking Coachability - you have strong opinions loosely held  You’ve taken an idea to market in the foodtech space  You have product experience from a high growth startup/scaleup You know the food industry well and come with your own relevant connections

Note - We are reviewing applications on an ongoing basis. If your background and application meets our criteria, we will be in touch to schedule an intro call.

Equalities Statement:

We believe that a diverse workforce leads to an organisation that is more innovative, more creative and gets better results. We want our workforce to represent the diversity of the people and communities we serve. We also want our workplace to be one where different experiences, expertise and perspectives are valued, and where everyone is encouraged to grow and develop.

This means that when we are recruiting, we actively seek to reach a diverse pool of candidates. It also means that we are happy to consider any reasonable adjustments that potential employees may need to in order to be successful.