Brand Marketing and Campaigns Manager

About The Felix Project  

The Felix Project is a dynamic, ambitious charity working to make London a city where no one goes hungry and good food is never wasted.  

We rescue high quality, fresh and nutritious food that cannot be sold from nearly 500 suppliers including supermarkets, wholesalers, farms, restaurants and delis. We sort and deliver this food to charities, schools and community projects supporting London’s most vulnerable people.  

This year we expect to rescue 13,000 tonnes of food to redistribute to more than 1,000 London frontline charities and primary schools in every borough of London. That’s enough food to make more than 30 million meals.   

The Felix Project is growing fast in response to huge demand. Set up in 2016, we now have around 160 staff working alongside 8,500 volunteers. We have four main operating depots spread across London - in Deptford, Enfield, Park Royal and Poplar. We’re committed to ensuring our different teams work hand-in-hand, so our main hot-desking spaces are built into these depots.  

Alongside our large-scale, depot-based operations we have green ‘point-to-point' food redistribution projects in central London and Canary Wharf. In Poplar, we operate a commercial Kitchen which uses surplus food to cater for up to 5,000 individual meals per day.  

Role Overview  

This role is a fantastic opportunity to help grow awareness and support for the Felix Project, as we work to become London’s best-loved charity. As Brand Marketing and Campaigns Manager, you will report to the Head of Brand Marketing, Communications and Digital, working alongside a team of brand-building and communications experts to grow the Felix Project’s influence, income and impact.  

This is a busy, rich and varied role: you’ll use your skills and experience to lead on devising and deploying individual giving and brand-building campaigns; on developing our brand assets and guidelines; on planning coordinated content across digital and other channels; and on ensuring our Community Fundraising, Mass Participation and Philanthropy teams have the communications support they need to succeed, among diverse other projects.  

You’ll work closely with the Head of your team on budget setting and management, on strategy and planning. You will have a central role in developing brand messaging, our overarching case for support, and creative executions of our brand.  

You’ll line manage a small team focused on creative and effective content and digital communications, and will brief and manage external creative agencies supporting our work. While the focus of our marketing and brand awareness raising is through digital channels, you will also lead on the application of our brand by teams across the organisation, in publications and physical brand assets.  

Alongside other managers and leads, you will share responsibility for ensuring compelling, consistent and coordinated communications across all our channels including celebrity endorsement, PR, and all forms of marketing.  

This is a hands-on as well as a management role and you will need strong copywriting and related skills to help develop reports, marketing materials and other brand collateral.  

You will have strong experience of using marketing to support individual giving and will be jointly responsible for planning and implementing coordinated marketing, lead- and income-generating activity, including regular flagship campaigns planned throughout each year.  

The Felix Project is fortunate to have support from market-leading creative agencies, household name celebrities and top-level media partners and corporate supporters. Bringing your energy, expertise and ambition to this role will reap real rewards; it’s a rare opportunity to build your skills with some really exciting partners in an organisation that also enjoys widespread public support.   

Responsibilities  

Strategy  

• Help achieve The Felix Project’s organisational objectives by defining and leading delivery of a marketing programme, including definition of delivery plans, budgets, and timelines.  
• Lead on the development and continual data-led improvement of our content strategy  
• Work with teams and individuals across the organisation, as well as partners and agencies to meet defined financial and organisational objectives and KPIs.  
• Measurement and evaluation, research and learning  
• Lead on recording, analysing and reporting on brand, marketing, digital and campaign performance data, with support from your team.  
• Ensure data provides actionable insights that inform future strategy  
• Lead wash-ups and evaluation of all major projects on which you lead  
• Stay up to date with knowledge and research in your areas of expertise, using those insights to inform strategy on most effective use of our resources.  
• Design and conduct research necessary to ensure our brand building activity engages the right audiences through the right channels.  

Content and channels  

• Oversee the ongoing development of our content library, to ensure we have the photographic, video, copy and design tools and assets we need for effective engagement of our audiences.  
• Lead on the ongoing development of our digital marketing channels and audiences  
• Oversee the appropriate use of our resources to ensure efficient and effective development of our website, social media, email and other marketing channels  
• Coordinate support through these channels for teams across the organisation including volunteering, community engagement, corporate engagement, food supply and others.  

Fundraising  

Work closely with various functions within the Income Generation and Marketing Directorate to ensure our communications channels and marketing activity is ideally aligned to support fundraising goals. Close involvement in driving individual giving is a particular priority for this role – including planning, acquisition, retention and reporting.  

Brand application  

• Take responsibility for the application of our brand – in some instances directly e.g. organising physical branding of depots, vans and other assets; in others indirectly ie providing feedback and sign-off on brand application by other teams  
• Ensure design and other agencies are effectively briefed and supported to create branded campaigns and marketing collateral to support our work.  
• Ensure the effective management of our digital and physical brand assets e.g. through the development and maintenance of our digital asset library  
• Lead on the development of brand champions throughout the organisation, ensuring the have the skills and tools necessary to deploy our brand to full effect,  

People and Management  

• Line manage our Content Lead and Digital Consultant, plus other team members as necessary, as the team develops.  
• Project manage staff from across the organisation as well as agency and other external support on a project-by-project basis.  
• Work closely with managers and heads across both the Income Generation and Marketing directorate and the wider organisation  

General  

• Keep up to date with all major issues related to food surplus, food poverty and relevant topics within brand marketing and campaigns – especially digital  
• Assist with other communications and fundraising initiatives as required.  
• Represent The Felix Project at external events.  
• Embrace your role in ensuring the development of a committed, well supported and happy team.   
• Oversee the efficient fulfilment of all necessary administration for the smooth functioning of the team e.g. credit card management, annual leave management, engagement with operations, HR and finance teams, etc.  

Person Specifications   

About you  

• You will recognise the challenge of working for a fast moving, young business with great ambition managing competing demands.   
• You will have demonstrable experience of day-to-day project management of Brand, Marketing and Campaigns activity.  
• You will have experience of working closely with fundraising teams, and in particular will have knowledge of marketing to drive individual giving.   
• You will have experience of leading a team and of managing both internal and external stakeholders  
• You will have experience of nurturing partnerships with agencies and other contributing partners   
• This role represents a brilliant career opportunity to consolidate your experience as an exceptional brand marketing lead, bringing to the table fresh ideas, innovating in the space, and daring to be different.   
• You will be a people person, able to quickly gain the trust and support of internal and external stakeholders.  
• You will be used to working with high-performing teams, with a can-do, one team attitude.  
• You will be highly organised, with great project management and prioritisation skills  

You will be willing to work in line with the values to which our team has committed:  

• We will be willing to help  
• We will engage with honesty and transparency  
• We will be compassionate and supportive  
• We will be passionate, committed and engaged  
• We will be ambitious  
• We will be communicative and collaborative  

Essential Experience  

• Experience of developing and implementing new and existing brand and marketing campaigns and activity  
• Proven experience of delivering marketing campaigns focused on building an individual giving programme  
• Proven ability to manage a wide range of stakeholders and develop strong relationships  
• Proven ability to write briefs and support agencies to deliver creative campaigns and assets.  
• Experience of project management including planning, budgeting and managing internal and external project contributors.  
• Experience of monitoring and evaluating projects  
• Competencies and behaviours  
• Effective communicator and influencer.  
• Committed to striving for excellence in your work  
• Willing to bring passion, creativity and commitment to your role daily  
• Results focused with a problem-solving approach to challenges.  
• Organised and methodical   

Recruitment timeline  

Applications close:  We may interview suitable candidates during the application period.  

The Felix Project recognises the positive value of diversity and is committed to creating a diverse and inclusive workforce. We understand that certain groups (for example disabled people, women, and people from ethnic minorities) are less likely to apply to roles where they do not meet all of the criteria. For this reason, we actively encourage people to apply if they think they can do the role, even if they do not meet all of the requirements. We are also keen to encourage applications from those with identities that are currently underrepresented within the charity sector. 

The Felix Project can only employee applicants who currently have the right to work in the UK  

Benefits

• 25 days annual leave per annum (+ bank holidays) plus up to 5 days additional leave for length of service.

• Enhanced Maternity and Paternity leave.

• Birthday day off.

• Access to benefit platform for a wide range of discounts on everyday spends plus gym discounts.

• Training and development opportunities.

• Employee assistance programme including 24 Hour GP helpline.

• Cycle to Work Scheme.

• Opportunity for free meals whilst working at our depots.