Growth Marketing Manager

As a business, we are in relatively early stages of our CRM journey but have big plans for growth.  This is an opportunity to plan, manage and optimise our web email engagement activity by leveraging our huge datasets and working closely with a wide range of stakeholders.  We are a supportive and collaborative team who strive for excellence in everything we do.  

We are looking for a highly motivated individual with experience in CRM Campaign Management, particularly email, to create engaging and converting communications across our markets.   

You know what good CRM looks like and have experience working with best in class tools, but are comfortable working with tools that demand more creativity and innovation to get the job done.  You should have a customer-first mind-set and ensure all communications align with this mentality.  

As Growth Marketing Manager your role will report into the Senior Growth Marketing Manager within the Growth Marketing Team.

Your Experience

Must have:

• 
  
• Strong experience in CRM Campaign Management
  
• Background of delivering best in class email marketing campaigns across multiple segments and markets.  
  
• Experience of generating innovative and insights-driven marketing outputs with the goal of driving deeper relationships with our customers and extending CLTV
  
• A data driven, analytical and results oriented mindset.  You must be comfortable with delving into all aspects of data, scruitinising results and identifying what works / doesn’t and new opportunities 
  
• Experience of harnessing data to create personalised and meaningful communications, right message, right customer, right time, right channel and implementing CRM activity across multiple markets   
  
• Background of working in complex environments with multiple stakeholders, managing campaigns from conception through to delivery 
  
• Meticulous attention to detail with high quality standards
  
• Proactive, self-motivated and can work efficiently to meet timelines 
  
• Test and learn approach to campaign activity
  
• Commercially savvy - ensuring our activity is optimised accordingly
  
• Must be able to prioritise workload and multi-task effectively
  
• Technical know-how so that you can hold your own with tech and product stakeholders to drive improvements & best practices
  
• Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with team members and stakeholders at all levels
  

What you'll be doing

You'll be responsible for:

Campaign Development 

• 
  
• Scope and implement all campaigns to our Web audience through one-off weekly emails and ongoing email programmes
  
• Manage the day to day production of Web campaigns from conception through to broadcast
  
• Drive the Growth Marketing strategy for Web activity
  
• Work with designers and copywriters to develop compelling communications for web users to drive subscription, app download / or ongoing web engagement 
  
• Thoughtful and considered shaping of target audience to understand customer intersections and conflicts
  
• Working closely with Web Team (Product + Content) stakeholders to align the Web campaign approach
  
• Creating meaningful tests to improve performance metrics
  
• Explore and bring to live initiatives to improve our emailable base for web 
  
• Ensure we have the right reporting in place to make data led decisions
  
• Support in the delivery of business OKRs for Web 
  

Customer Campaign Excellence

• 
  
• Champion the customer and ensure that all planned campaign activity keeps the customer at the forefront.  Be prepared to challenge. 
  
• Keeping abreast of Insights and Reporting - Become subject matter expert for all Web Communications 
  
• Use attention to detail to QA the campaign and minimise margin for error. 
  

Salary Range: 
Lithuania - €48,600 - €52,000 gross per year. 
UK - £54500 - £63000 per year.

Ranges may vary depending on your skills, competencies and experience.