Copywriter (Social Media & Acquisition) - Apprenticeship

DESCRIPTION OF THE COMPANY

OpenClassrooms is a mission-driven company that makes education accessible to all. Our goal is to become the leading apprenticeship and reskilling provider, all over the world.

We are already the leading online education platform in Europe and Africa, expanding in the US and Asia.

Every month, we offer fully-accredited online diplomas to 12,000 students and free courses to more than 300K students

We are very proud to be a B Corp company (combining a for-profit activity with general social impact), we’re recognized as one of the best workplaces in France by Great Place to Work. We’ve received multiple other awards (Next 40/120, Entrepreneur of The Year by EY, etc.), but what really matters to us is that in 2021, more than 14,000 individuals attributed a positive move in their careers to OpenClassrooms.

We raised a total of 150 million dollars since inception with world-class investors like General Atlantic, Salesforce Ventures, GSV, or Chan Zuckerberg Initiative. This will help us invest in our product, continue our growth. 
 

Welcome to the revolution of education! #BecomeFutureProof

RESPONSIBILITIES

Inside the Brand & Growth Marketing team, the Copywriter (Social Media & Growth) Apprentice will be assisting the Social Media Manager in the implementation of the brand’s editorial and social media strategy, assisting in the crafting and scheduling of content and implementation of Brand and Growth Marketing campaigns.

The Copywriter (Social Media & Growth) will create marketing copy and support the production of visual assets destined for paid marketing and organic communications. It will support the Social Media Manager in the implementation of the company's social media and content strategy in order to increase brand awareness, improve marketing efforts and increase consumer engagement across all our markets.

If you are a curious, creative and detail-oriented individual with a “can do” attitude, this is the role for you!

The apprentice will be responsible for :

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• Supporting the implementation of the company’s content strategy with content writing, asset production and dissemination. 

  
  

• Ensuring the dissemination of digital content and managing the company’s digital platforms.

  
  

COPYWRITING AND ASSET PRODUCTION :

• Design and produce high quality marketing content and copy for the company’s social media and CRM (newsletter) communications, paid campaigns and blogs in line with the brand’s tone of voice, ensuring consistency across platforms.

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• Support the Social Media Manager with various content-related tasks such as the reviewing and editing of content produced externally for the company.
  

  
  

• Monitor the competitive landscape for trends and content opportunities.

  
  

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• Contribute creative ideas, notably in the framework of the company’s Editorial Committee.
  

  
  

• Support the Social Media Manager with the externalization of content creation needs, including that of visual and video assets, liaising with freelance graphic designers and videographers.

  
  

SUPPORT GROWTH MARKETING ACTIVITIES

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• Work alongside the Performance Marketing team to create compelling and creative campaigns answering business needs.
  

  
  

• Create and optimize wording depending on acquisition channels.

  
  

• Ensure continued optimization of wording in acquisition campaigns with ROI-oriented updates.

DIGITAL PLATFORMS MANAGEMENT

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• Assist with the daily management of social media platforms, including content scheduling and posting.
  

  
  

• Support the moderation of engagement on the company’s social media channels and rating platforms, working in close collaboration with our external moderation partner.
  

  
  

• Publish blog posts on the company’s dedicated platforms.
  

  
  

• Produce quarterly reports on social media and blog performance.

  
  

REPORTING LINE

 This job will report to the Social Media Manager.

YOU WILL LOVE THIS JOB IF YOU HAVE

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• A strong interest in social media, the tech world and creative content

  
  

• The ability to adapt to a fast, multicultural environment

  
  

• The faculty to handle multiple simultaneous tasks and stay organized

  
  

• Great communication and problem-solving skills

  
  

• An acute attention to detail

  
  

• A real desire to learn and grow

  
  

• A creative, proactive, and team-oriented mindset

  
  

YOUR BACKGROUND

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• You love words, are creative, enthusiastic and excited about great content.

  
  

• You demonstrate impeccable writing in French and master the subtleties of this language.

  
  

• You speak enough English to get by and interact effectively with colleagues

  
  

• You are curious, creative and proactive.

  
  

• You like words, design, graphics, and UX.

  
  

• You have a team spirit and excellent interpersonal skills

  
  

WHY JOIN US

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• A work environment and a strong culture built on agility, openness, respect and high quality
  

  
  
• Wage package includes
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  • legal minimum salary

    
    

  • tickets restaurants funded up to 8.60€

    
    

  • free health mutual

    
    

  • Transportation: « Pass Navigo » entirely paid for by the company for staff members based in Paris
    

    
    
  
  
  

HIRING PROCESS

- The journey starts with an interview with the Talent Acquisition Manager (60 min)

- Followed by a video call interview with the Social Media Manager (60 min)

- Then a written test (1 hour) to be completed remotely

- Then you will meet other teams members within the department


Intrigued? We’d love to hear from you! Apply today — we’re standing by for your resume!

Feel free to check our online course,e How do we work at OpenClassroom,s to get the gist of who we are.
👉 OpenClassrooms is a company of equal opportunities where you can find colleagues with diverse backgrounds, ages, gender, social origins, beliefs, health situation,n or disability. You come as you are!
👉 OpenClassrooms is a Remote-first company. We trust our employees and give them the flexibility to choose if they want to work remotely or come to the office/coworking space (when available). Our US office is currently located in New York, but we are also hiring in Illinois, Georgia, Utah, Wisconsin, theDistrict of Columbia, and North Carolina, as well as other states.

👉 Working at OpenClassrooms means joining a dynamic and stimulating team, taking up challenges, meeting awesome people every week, and changing the world a little bit every day!