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CRM and Engagement Marketing Director

Monzo Bank


Posted over 30 days ago...

Join Monzo as a CRM and Engagement Marketing Director to Shape the Future of Customer Interaction in Fintech


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No salary declared 😔

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98% Remote- UK

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Expires at anytime

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Visa sponsor - US

Organisation summary - Monzo is a forward-thinking bank on a mission to make money work for everyone. We're redefining the banking experience by prioritizing problem-solving and customer engagement over traditional financial product sales. With a community-driven approach, we are creating a transparent, simple, and inclusive financial platform that is responsive to user feedback and dedicated to improving lives.

  • Role Summary
    • Strategically lead CRM initiatives to enhance customer communications.
    • Guide the CRM team in producing impactful customer interactions across marketing channels.
    • Install robust CRM systems and track performance through KPIs.
    • Collaborate with product, engineering, data, and design teams for automation and personalization.
    • Analyze customer data to improve experience and product engagement.
    • Stay current with CRM trends and manage partner relationships.
    • Lead and develop the CRM team, fostering a high-performance culture.
  • Role Requirements
    • Proven experience at director level in CRM marketing, preferably in Fintech/Financial Services.
    • Knowledge of HTML, Braze, Looker is an advantage.
    • Data-driven with an analytical approach to customer behavior.
    • Innovative leadership and multitasking skills.
    • Expertise in data analysis and metric-based decision making.
    • Experience leading CRM teams and collaborating with product teams.
    • Track record of engaging and retaining a large customer base.
  • Application Process Details
    • Recruiter Call (30 mins).
    • Initial Call (30 mins).
    • Two final interviews via Google Meet (45 mins each).

Monzo offers competitive salaries, stock options, relocation assistance, visa sponsorship, flexible working hours, a £1,000 learning budget, and more. We are committed to diversity, inclusion, and providing an environment where all can excel. Read more about our commitment on our blog and in our Diversity and Inclusion and Gender Pay Gap reports. Contact us for any queries or needed accommodations during the application process.

📍London or remote (UK) | 💰salary will be dependant on experience + Benefits | Hear from the team

Why Monzo?

We’re here to make money work for everyone and we're doing things differently. For too long, banking has been obtuse, complex and opaque.

We want to change that and build a bank with everyone, for everyone. Our amazing community suggests features, test the app and give us constant feedback so we can build something everyone loves.

We're focused on solving problems, rather than selling financial products. We want to make the world a better place and change people's lives through Monzo.

The Role

We are looking for a CRM and Engagement Marketing Director to help us deliver on the future of customer interaction at Monzo. 

Leading our CRM team they will be responsible for the strategic direction and execution of all existing customer communications.

The ideal candidate will have a strong understanding of CRM, product, and customer experience, a proven track record of success in a leadership role and previous experience of delivering a customer engagement strategy powered by engagement tech.

Responsibilities include (but are not limited to);

  • Develop and execute the company's CRM strategy
  • Work closely with the CRM team to enable them to create and deliver excellent customer interactions via all marketing touchpoints 
  • Create robust systems and processes to ensure safe delivery and measurement frameworks to track CRM KPIs
  • Managing partner relationships e.g Braze 
  • Work closely with product, engineering, data and design teams to deliver automation and personalisation in comms 
  • Analyse data and reports to identify trends and opportunities to improve customer experience and product discoverability  
  • Stay up-to-date on the latest CRM trends and technologies
  • Manage, nurture and grow the CRM team maintaining a high performing and happy team 

You should apply if you have:

  • Experience at director level in customer relationship marketing. Fintech or Financial Services experience and understanding of HTML, Braze and Looker, a plus. 
  • An analytical approach that focuses on understanding customer behaviour and planning around data-driven insights
  • An innovative approach to leadership
  • High attention to detail and comfortable managing multiple priorities
  • Worked deeply with metrics and can hold your own with the data to back you up
  • Experience leading and nurturing talent within the CRM teams
  • Experience collaborating with product teams
  • Worked at scale with a population of millions of customers to drive engagement, retention and to drive usage across an ecosystem of products 

The Interview Process:

Our interview process involves three main stages: 

  • Recruiter Call (30mins)
  • Initial Call (30 mins)
  • x2 final interviews via Google Meet (x2 45mins)

Our average process takes around 2-3 weeks but we will always work around your availability. 

You will have the chance to speak to our recruitment team at various points during your process but if you do have any specific questions or want to talk through reasonable adjustments ahead of or during application please us at any point on [email removed - click apply for more details]

What’s in it for you:

💰 Competitive base salary ➕ stock options 

✈️ We can help you relocate to the UK 

✅ We can sponsor visas

📍 This role can be based out of our London office next to Liverpool Street station (a hybrid of office based and home working) or fully remote within the UK

⏰ We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.

📚 Learning budget of £1,000 a year for books, training courses and conferences

➕And much more, see our full list of benefits here 

Equal Opportunity Statement

We are actively creating an equitable environment for every Monzonaut to thrive.

Diversity and inclusion are a priority for us and we are making sure we have lots of support for all of our people to grow at Monzo. At Monzo, embracing diversity in all of its forms and fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone. You can read more in our blog, 2022 Diversity and Inclusion Report and 2022 Gender Pay Gap Report.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.



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