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Senior Product Marketing Manager



Posted over 30 days ago...

Join Strava's dynamic Product Marketing team and fuel the global community's passion for movement


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No salary declared 😔

icon Location

San Francisco, CA

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Expires at anytime

Organisation summary - Strava, derived from the Swedish word for 'strive', seeks to inspire athletes around the world by connecting them to the joy of movement. With a community of over 120 million, Strava is not just about tracking athletic activity but about providing a platform where athletes can achieve their personal best. The team at Strava is passionate, committed, and driven by their mission to build software that enhances the best part of athletes' days. At this exciting growth phase, backed by notable investors, Strava offers an inclusive, supportive work environment that prioritizes employee well-being and a culture committed to diversity and anti-racism.

  • Role Summary:
    • Lead cross-functional teams to market product features.
    • Develop messaging frameworks and position products for targeted audiences.
    • Utilize consumer insights to drive activation and retention.
    • Execute go-to-market plans and innovate marketing strategies.
    • Collaborate with teams to integrate data and insights into product roadmap.
  • Role Requirements:
    • BA degree, MBA preferred.
    • 8+ years in B2C product or brand marketing.
    • Experience with app-based products, particularly in go-to-market launches.
    • Proficiency in data analysis and market forecasting.
    • Background in fitness industry or brand marketing is a plus.

About This Role

At Strava, we’ve got a mission to connect the world through movement, and we’re committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we’re looking for an experienced Product Marketing expert to join our ambitious Product Marketing team at a pivotal and exciting time for the organization. We’re looking for an eager and adaptable leader who will make an immediate impact on the business, while helping to shape the future of our Product Marketing team and marketing excellence at Strava.

In this role, you’ll be responsible for working across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research and Consumer Insights, and more to bring your vision for helping Strava’s 120M+ athletes truly get the most out of their Strava experience. You’ll focus on marketing new and existing  product features that reinforce the value of our maps and routing features and subscription product, while leading integrated marketing for some of our highest priority initiatives.

This role is based out of our San Francisco, CA office in a hybrid working style. 

You’re excited about this opportunity because you:

  • Are customer-obsessed. You’ll become a company expert on consumer needs, motivations, and drivers of activation and retention.
  • Have a strong marketing mind. You’ll lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences.
  • Think creatively and simplify the complex. Whether you’re working with our software engineers to understand the value of machine learning for route recommendations or diving into data and insights to articulate the user problems they didn’t even know they had, you’re a master of getting the root of what makes a product awesome how to convince users to care in simple, creative ways. 
  • Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts.
  • Are resourceful and action-oriented. You’ll lead go-to-market plans supporting product priorities and new innovations and have a knack for finding and maximizing opportunities as they arise. You’re comfortable operating in ambiguity and know how to develop an idea, get buy-in, and run point on making it happen.

You will be successful here by:

  • Taking an audience-first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly, knowing what data to leverage and how to access and interpret it.
  • Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross-functional team to a unified vision.
  • Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways.
  • Collaborating at the highest level with product and cross-functional teams to deliver maximum value for Strava users through a highly integrated experience.
  • Embracing ambiguity and change, thriving in an ever-evolving environment of business needs and priorities.

We're excited about you because you have:

  • A BA, MBA Preferred
  • 8+ years of professional experience in B2C product or brand marketing in a corporate or startup environment, preferably with a direct-to-consumer app-based product 
  • A proven track record of driving successful go-to-market launches that drive product adoption in a distinctive and memorable way while  delivering impact to the bottom line
  • Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams
  • Fitness industry or Brand Marketing experience a plus, but not required

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: a world connected through movement. 

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

As always, we remain committed to fully supporting our employees, especially their mental health and wellbeing, through these challenging times. Despite challenges in the world around us, we are continuing to grow camaraderie and positivity within our culture, and we are unified in our commitment to becoming an antiracist company. We are differentiated by our truly people-first approach, our compassionate leadership, and our belief that we can bring joy and inspiration to athletes’ lives — now more than ever. All to say, it’s a great time to join Strava!

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice

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