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Field Based Business Development Manager



Posted over 30 days ago...

Join the mission-driven team at Florence to revolutionize healthcare staffing with cutting-edge technology


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No salary declared 😔

icon Location

United Kingdom

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In-person- United Kingdom

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Expires at anytime

Organisation summary - Florence is a trailblazing healthcare tech company, originating from the UK, dedicated to improving staffing in health and social care sectors with innovative technology. Founded by an NHS doctor, Florence's app is a game-changer, enabling care professionals to manage their work and development effortlessly. With over 100,000 e-learners and 90,000 care professionals on board, Florence is rapidly expanding, backed by a substantial series B funding. The company's growth is global, with team members in the UK and ventures into France and Canada. Discover more about Florence's commitment to excellence in care at

Role Summary

  • Engage with social care providers to expand Florence's presence in Northern Ireland.
  • Generate and attend meetings through outbound efforts, including phone and email outreach.
  • Identify customer staffing challenges and introduce Florence's tech solutions.
  • Onboard new customers to the Florence platform.

Role Requirements

  • Experience in business development, sales, or similar roles.
  • Understanding of the social care industry.
  • Ability to form strong customer and colleague relationships.
  • History of meeting or exceeding sales quotas.
  • Proficiency with CRM software and sales performance metrics.
  • Exceptional communication and problem-solving skills.
  • Willingness to attend industry events and represent Florence.

At Florence, we’re on a mission to be the number one tech provider for health and social care staffing.

Florence is one of the UK’s fastest-growing healthcare tech specialists, founded by an NHS doctor with an ambition to transform care with people-first technology. Our app empowers health and social care teams; helping thousands of nurses, carers and organisations take control of their work and learning every day.

With over 100,000 e-learners, 90,000 care professionals and 2,000 care organisations joining Florence since 2017, we’re growing even further after a successful $35m series B funding round in June 2022.

We are a growing team of 200+ with offices across the UK including Birmingham, Glasgow and London. The growth continues as we put Florence on the international map, expanding to France and Canada. This is a really exciting time to be joining a fast growing, mission led company and be a part of a tech startup with a purpose.

Find out more about our mission to make care outstanding at

Role Overview

We’re on the lookout for enthusiastic and ambitious Business Development Managers to support Florence's growth as we expand across Northern Ireland.

This role will be field based with you spending time on the road visiting prospective Florence customers. Your customers will be social care providers including managers of care homes, supported living services and mental health organisations. You will be generating meetings via outbound efforts (phone and email) and then hitting the road to bring on new customers. You will be working with customers to identify how Florence's technology can solve their temp staffing challenges and then help onboard them to the platform.

To be successful in this role you should:

- have incredible communication skills and be able to cultivate strong relations with customers and colleagues

- have a strong work ethic, be self motivated and have a burning desire to win

- be forward thinking and inquisitive with a desire to be constantly innovating


  • Proven work experience as a BD, Sales Account Executive or similar role
  • An understanding of the social care industry through either personal or professional experience
  • Personable with an ability to form trusting relationships with customers and colleagues
  • Track record of achieving sales quotas
  • Experience with CRM software
  • Understanding of sales performance metrics
  • Clear and concise communicator


  • Build relationships with prospective customers through outbound prospecting techniques
  • Qualify and close inbound leads from marketing campaigns
  • Build a strong pipeline of opportunities across single site and small social care providers
  • Conduct in person meetings with prospective and existing customers
  • Understand your potential customers' challenges and pain points and build a solution with them that solves these challenges
  • Demo the Florence platform and help train new customers to use it
  • Close new deals and generate revenue
  • Maintain strong CRM hygiene and use the insights it delivers you to improve
  • Attend industry events and conferences where you will represent Florence
  • Provide prompt responses to all customers and foster a culture of trust
  • Develop strong, cross-functional relationships at Florence especially with the marketing, operations and technology teams
  • Continuously learn and self-improve becoming the best at your craft


  • Competitive salary plus discretionary bonuses (role specific)
  • 25 days annual leave
  • Standard pension contributions
  • Private healthcare insurance
  • Enhanced parental leave


We promote an environment for our staff and app users that welcomes people from all backgrounds, ethnicities, races, religions, genders, sexual identities, abilities, and personal circumstances, in a spirit of inclusivity and belonging.

We are proud to be an equal opportunities employer, and believe we find our strength in our diversity. If you require any accommodation to assist you in the interview process, please submit this with your enquiry.

We offer a flexible, empathetic and highly collaborative working environment. If you are motivated by the prospect of a career with a forward-thinking tech company committed to inclusion, we’d love to hear from you.


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