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National Account Executive



Posted over 30 days ago...


Join Sproud as a Sales Specialist: Drive Growth and Forge Lasting Partnerships in a Thriving, Sustainable Company


icon Salary


icon Location

Hybrid: Battersea SW London / Remote

icon Expires

Expires at anytime

Organisation summary

Sproud is a forward-thinking company with a mission to offer delicious, nutritious, and planet-friendly plant-based milks. Since its inception in 2018, Sproud has been dedicated to creating a sustainable planet by celebrating every effort towards this goal. With 15 full-time employees across three global hubs, Sproud has expanded its reach to over 30 countries, boasting the category's lowest carbon footprint and an exciting pipeline of new product development. The team at Sproud is agile, high energy, creative, and bold, constantly tackling new challenges head-on in the pursuit of excellence and sustainability.

Role Summary

  • Strategically hunt for new business opportunities within the UK and Ireland.
  • Manage and grow a robust prospect pipeline using a CRM system.
  • Nurture industry contacts and trade show leads into strong partnerships.
  • Lead negotiations and close sales to meet and exceed targets.
  • Develop and maintain long-term customer relationships, managing customer P&L.
  • Execute Joint Business Plans (JBPs) with existing partners.
  • Present and promote new product developments and range extensions.
  • Utilize category data to gain a commercial edge.
  • Work closely with supply chain teams for demand planning and stock availability.
  • Participate in sampling and brand activation events.

Role Requirements

  • At least 2 years of FMCG sales experience.
  • A track record of achieving sales targets and generating new business growth.
  • Strong communication, presentation, and negotiation skills.
  • Self-motivated with excellent time management abilities.
  • Resilient and driven, with a positive, tenacious attitude.
  • Ability to work from the Battersea office 2-3 days a week and travel as needed.
  • Alignment with Sproud's company values.

About the role:

This dynamic sales role combines the strategic elements of new business development with the nurturing aspect of key account management. As a company experiencing rapid growth, we are presented with countless opportunities, making this position ideal for a true sales hunter who thrives on closing new listings. Persistence is a pivotal trait that will drive success, alongside a genuine enjoyment in witnessing the growth and prosperity of the leads they cultivate into key brand partners. The ideal candidate possesses exceptional people skills, capable of fostering robust relationships across various customer teams, from decision-makers to marketing and supply chain professionals. You will work as a part of an experienced and international sales team, reporting directly to the Chief Commercial Officer who is also UK-based, meaning this role offers ample support to have an exponential impact.

Key aspects of the role:

• Proactively identify and pursue new business opportunities in the UK and Ireland with a strategic approach.

• Maintain an active prospect pipeline within our CRM system, ensuring diligent tracking and follow-up.

• Cultivate leads sourced from trade shows and industry contacts, nurturing them into valuable partnerships.

• Convert leads to customers through effective negotiation of commercial terms.

• Accurately quantify opportunities and determine demand forecasts.

• Foster strong and sustainable customer relationships, taking ownership of the customer P&L and leading commercial negotiations.

• Facilitate growth with existing customers through well executed JBPs and promotional plans.

• Present NPD and range extension opportunities.

• Understand and interpret category data to use it as a commercial advantage.

• Collaborate closely with customers' supply chain teams to ensure robust demand planning and consistent stock availability.

• Actively participate in sampling and brand activation events.

This role is for you if you:

• Have at least 2 years FMCG experience in sales 

• Have a proven track record of exceeding sales targets and generating growth through new business

• Have excellent communication, presentation, and negotiation skills

• Are comfortable working autonomously and effective at managing own time

• Have a personal drive and is someone who really really wants to win

• Are a hustler with a relentlessness in the way you work 

• Have a positive attitude and a tenacious character – a “no” shouldn’t phase you or knock your confidence

• Are able to be at the office in Battersea 2-3 days per week and travel to meet customers as needed

• Are mission aligned to our company values

What we are offering you:

• A competitive base salary + bonus

• 20 days paid holidays (increasing a day each year to a maximum of 25 days) + bank holidays 

• A Pension plan with employer contribution (when eligible)

• To work in a collaborative, supportive environment so you can “BeSproud” of what you do

• As much Sproud as you can drink!

Equal Opportunities:

Sproud is an equal opportunities employer. We are committed to embracing diversity, inclusivity, and equal opportunity in all aspects of our business. Respect is an integral part of our values, and we are building a team that represents a variety of backgrounds, perspectives, and skills because the more inclusive we are, the better our work will be. As part of Sproud’s ongoing pledge to increase equality within our organisation, we anonymously review CVs/Resumes within our recruitment process, otherwise known as “Blind CV Reviews”.

About our team:

Our global team is a great group of passionate people on a mission. We know time is critical when it comes to changing habits contributing to climate change, so there is an urgency to the way we work. We want people to join our team who think big but aren’t afraid roll up their sleeves and get their hands dirty. As we are a start-up a company in rapid growth, new challenges arise on the daily, but we are agile, high energy, creative and bold and will support you in breaking down any obstacles blocking the path to success. 

About Sproud:

From the very beginning, in 2018, our goal was to create the best product for you and for the planet. A product that would be equally tasty and creamy as healthy and nutritious. In other words, a product we could be proud of. We called it Sproud!

Many things have changed since our humble beginnings; however, our core belief remains the same. To empower change through positive reinforcement. At Sproud we are not anti-milk. We are pro-planet. We believe that to create a sustainable planet, every little effort should be celebrated. Today we have grown to be 15 full time employees divided in 3 hubs around the world and are sold in more than 30 countries, from Japan to Canada. The portfolio today consists of a range of plant-based milks that taste fantastic and has the category's lowest carbon footprint and there is exciting NPD on the horizon. 


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