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Join as a Marketing Technology Leader and Propel User Acquisition and In-App Growth at a Dynamic Company
Overview
Salary £124000 - £145000
Location London, England, United Kingdom,
Nomad Friendly? In-person- London United Kingdom
Expires Expires at anytime
Organisation summary
Exciting opportunity to join an innovative and forward-thinking company focused on implementing cutting-edge marketing technology strategies to drive user acquisition and in-app growth. This role offers the chance to lead a cross-functional team, work closely with Product and Engineering, and contribute to the company's overall success while reporting directly to C-level executives.
Role Summary
- Lead the Marketing Technology (MarTech) strategy with a focus on user acquisition technologies and data science models.
- Develop and manage comprehensive tooling for in-app growth marketing campaigns.
- Collaborate with Product and Engineering teams to drive app-based initiatives.
- Analyze ROI and KPIs to assess the effectiveness of MarTech and growth marketing efforts.
- Guide a cross-functional team in executing best practices for user acquisition and in-app marketing.
- Ensure strategies are aligned with the company's overarching goals and objectives.
- Present MarTech strategies and performance metrics to C-level executives.
- Manage vendor relationships and oversee the marketing technology stack alongside engineering leadership.
- Provide vision and strategy support to 3-4 teams.
Role Requirements
- Minimum of 8 years of experience in marketing technology roles.
- A proven track record in user acquisition and in-app growth marketing technologies.
- Strong knowledge of growth marketing technologies, including CRM, tracking, and analytics tools.
- Exceptional leadership skills with experience managing cross-functional teams.
- Excellent communication skills, both written and verbal.
- Highly analytical and data-driven mindset.
- Prior experience in marketing and analytics is advantageous.
Salary Range
- UK: £124,000 - £145,000 gross per year, with variations based on skills, competencies, and experience.
Your Experience
Must have:
- Minimum of 8 years experience in marketing technology roles.
- Proven track record working with user acquisition and in-app growth marketing technologies.
- Strong knowledge of UA/growth marketing technologies, including CRM, tracking and analytics tools.
- Exceptional leadership skills and experience in managing a cross-functional team.
- Excellent communication skills, both written and verbal.
- Highly analytical and data-driven mindset.
- Previous experience in marketing and analytics is a plus.
What you'll be doing
You'll be responsible for:
- Lead the MarTech strategy, focusing on UA technologies, CRM, and data science models to enable growth (pLTV, churn model, next best action).
- Develop, implement, and oversee comprehensive tooling for growth marketing campaigns within the app environment.
- Work closely with the Product and Engineering teams to drive app-based initiatives.
- Evaluate ROI and KPIs to measure the success of MarTech and growth marketing initiatives.
- Lead a cross-functional team in implementing best practices for UA and in-app marketing.
- Ensure alignment with overall company goals and objectives.
- Report to C-level executives on MarTech strategies and performance metrics.
- Together with engineering leadership, oversee the management of vendor relationships and marketing technology stacks.
- Support 3-4 teams with vision and strategy.
Salary range:
UK - ₤124,000 - ₤145,000 gross per year.
Ranges may vary depending on your skills, competencies and experience.
